Small businesses or start-ups often struggle when it comes to managing different opportunities, contacts and customer information, amidst host of other things. Customer Relationship Management (CRM) software plays an important role, in seamlessly assisting with the organization and management of customer data, and to help drive sales and ensure its growth. However, small businesses may still resort to managing contacts on spreadsheets or mobile-phones, often missing out on follow-ups, thereby, losing potential clients. Reasons could range from CRM software costs not fitting in the budget of smaller businesses, to free software not being available with the required features. Or businesses may not want to consider getting a CRM system in place, at all.
There are many different CRM softwares available, each with its own set of features and benefits. Some of the most popular CRM softwares include:
- Salesforce: Salesforce is one of the most popular CRM softwares on the market. It offers a wide range of features, including contact management, lead tracking, sales forecasting, and marketing automation.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is another popular CRM software that offers a wide range of features. It is particularly well-suited for businesses that use Microsoft Office products.
- Zoho CRM: Zoho CRM is a cloud-based CRM software that is known for its affordability and ease of use. It offers a wide range of features, including contact management, lead tracking, sales forecasting, and marketing automation.
- HubSpot CRM: HubSpot CRM is a cloud-based CRM software that is known for its focus on inbound marketing. It offers a wide range of features, including contact management, lead tracking, sales forecasting, and marketing automation.
- Pipedrive: Pipedrive is a cloud-based CRM software that is known for its simplicity and focus on sales. It offers a wide range of features, including contact management, lead tracking, sales forecasting, and marketing automation.
The best CRM software for you will depend on your specific needs and requirements. If you are not sure which CRM software is right for you, I recommend that you contact a CRM software provider for a consultation. They can help you to assess your needs and recommend the best CRM software for your business.
In addition to the features listed above, some other factors to consider when choosing a CRM software include:
- Price: CRM software can range in price from free to thousands of dollars per month. It is important to choose a CRM software that fits your budget.
- Ease of use: CRM software can be complex, so it is important to choose a software that is easy to use and navigate.
- Customer support: If you have any problems with your CRM software, you will need to be able to get help from the vendor. Make sure to choose a vendor that offers good customer support.
- Integrations: Many CRM softwares can be integrated with other software, such as your email client or accounting software. This can save you time and hassle.
By considering all of these factors, you can choose the best CRM software for your business.
In today’s day and age, there are a wide variety of options available . You can either opt for a free CRM software boasting great features, or choose to pay for one, which is complete with all the necessities required for your growing business.
Additionally, We have pulled together a list of the top 5 CRM software which have carved out a significant niche for themselves in the world of CRM systems.
1. Sales force
Sales force, a cloud-based system, boasts of multiple features which allow users to manage contacts, automate workflow, enjoy a host of collaboration tools, and manage opportunities, all from one place. A suitable plan with numerous features provided by the software can be utilized by both small and large enterprises. Users have access to all of their information even on-the-go, right from the Salesforce App.
2. Zoho CRM
Smaller businesses with a minimum budget, looking for a cost-free alternative offering varied features, would not want to miss taking a look at the Zoho CRM. It performs the functions you would expect any CRM to do for you like managing contacts, displaying sales as well as gathering leads and more. You could have up to 10 members using the software for no cost at all. Users looking for a customizable option will have to opt for the paid version.
3. Creatio
Creatio Real Estate brings a seamless work-flow right to the desktops of both residential, as well as commercial real estate firms. From capturing leads, to displaying a scheduler, the search and match feature, managing opportunities and closings and transactions, the software takes care of everything. Complete with an intuitive interface, this user-friendly CRM software, will assist real estate professionals at every step.
4. Insightly
Complete with all the required features you would expect in a CRM software, Insightly allows users to manage contacts, businesses, projects, opportunities and reports. Additionally, the data can also be accessed right from your Smartphone via the Insightly app. This cost-effective software’s free plan would work well for most small businesses and could later be expanded to the paid versions as the business grows.
5. Contactually
Businesses that have been relying on excel sheets for managing contacts, could easily make the transition to Contactually, which assists with taking the existing leads towards making a sale. You can manage opportunities, customer relations, and stay updated with regards to the revenue opportunity with this CRM software option.
With hundreds of CRM software options available today, you are sure to find one which fits all your requirements and doesn’t require you to break the bank. But without doubt, it will play an important role in driving your sales through effective management, and also in taking your business to the next level.
