What does your parking lot say about your business? Is it professional and orderly, or are there holes and problems that keep customers from stopping? According to Klingler Asphalt Maintenance out of Blackfoot Idaho, your parking lot is often a customer’s first experience with your business.
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Here are few things that could be keeping your customers from even stopping:
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Damage
If your parking lot is full of pot holes, puddles from poor drainage, or even gravel where someone could twist an ankle, you may not get repeat customers. Your office or place of business might offer really great goods and services, however if customers have a poor experience on their way in, their mindset is already in the wrong place.
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Size
The size of your businesses parking lot also plays a role in a customer’s experience. If your lot is too small for the amount of traffic coming through your doors, that means people are competing for space and the ability to even walk in your doors. If finding a parking spot is more of a hassle than it’s worth to visit your business, many potential customer will turn away and put you in the rear view.
Another aspect of size to consider, is the width and length of your parking stalls. Are they too narrow for people to comfortably park and exit, or are they too short to allow larger pickups to park without hanging out into traffic? If you own the lot, you have plenty of say in parking space. There are legal minimums for width and length, however you have the option to make them as wide as you’d like!
Traffic Flow
Parking lots have to flow well. If there are bottle necks where traffic constantly gets stuck, or you don’t have clearly visible direction markings or signage, you will have many frustrated customers. Parking lot markings and signage is key to directing traffic in an orderly fashion. If your customers know that navigating through your parking lot is going to be a headache, they may not return.
Markings are also very important for parking stalls. If your lines are dull and faded, order is lost and parking is now up to the customer. This is especially important for handicap stalls and areas reserved for specific customers. If the stalls are faded and there are no signage, a customer requiring a handicap parking space may not ever enter your doors.
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Your parking lot should be clean, defined, and inviting to your customers. If bumps, confusion, and headache are what customers can expect when visiting you, sales may suffer and you could lose returning customers.