Whether you realize it or not, people judge every aspect of your business. From your website, to your advertisements, to the interior design of your office, every part of a company faces constant scrutiny from the outside world. As such, it’s naive for business owners to think the layout and design of their workspace won’t have much effect on employees and visitors –– because it will. Indeed, how an office is arranged and the decor choices within it can have a major impact on your company’s success (or lack thereof). Don’t believe us? Here are three reasons why good office design matters:
Employee Productivity
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Employers are constantly looking for new ways to inspire and motivate their team members. After all, it’s essential for management to encourage employees to achieve the best possible results. However, if your office design is letting you down, all the motivational techniques in the world won’t help you get your employees energized. Drab, dour offices with little lighting or that simply aren’t fit for purpose will hamper your staff and restrict their potential.
Retention and Recruitment
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Solid businesses tend to have a low turnover rate. In fact, consistency is a vital component to sustained success in the professional world. Unfortunately, a poor office design will likely irritate your best team members and push them to look for employment elsewhere. Conversely, a vibrant, exciting workspace can help you draw in talented pros as well as retain your most valued team members. Remember, an office is more than just a place for work; it’s an expression of your company’s values and culture.
Client/Customer Interactions
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First impressions matter a ton in building relationships. So if your workspace doesn’t wow visitors and make them feel welcome, you’ll be fighting an uphill battle to win their trust. It’s no surprise then how important layout and design choices are in regard to medical facilities and doctor’s offices. If your visitors are normally nervous, anxious, or worried when they enter your workspace, you need to create an atmosphere where they feel comfortable. This is one reason why dental office renovation is such a common practice in particular; even within the medical field, people tend to have especially negative associations with dental offices. The more your office can do to alleviate those fears, the better.
The Bottom Line
No two businesses are exactly alike; sadly, plenty of offices are exactly the same. Forward-thinking entrepreneurs recognize the benefits of ditching a cookie-cutter model in favor of an office design that actively helps its inhabits reach their goals. How your office looks, then, says a lot about how you view your company, employees, and the future of your business.