One of the most important parts of any business is its website.
It’s the place where prospects form lasting judgements about your brand, assess your product or service offering and are converted to customers. So if your website isn’t top of the range, you risk seriously damaging your brand integrity.
Here are some of the easiest things you can do to improve your business website:
- Make it mobile-friendly. More and more people are using their phones and tablets to access the internet, so it’s important to make sure your website is mobile-friendly. This means that it should be easy to use and navigate on a small screen.
- Use high-quality images and videos. Images and videos can help to break up your text and make your website more visually appealing. They can also help to tell your story and connect with your audience on a deeper level.
- Write clear and concise copy. People are busy, so they don’t have time to read through long, rambling paragraphs of text. Make sure your copy is clear, concise, and easy to understand.
- Use strong calls to action. Tell your visitors what you want them to do, whether it’s to contact you, sign up for your newsletter, or buy your product.
- Keep your website up-to-date. Make sure your website is up-to-date with the latest information about your business. This includes your contact information, hours of operation, and product offerings.
- Get feedback from your visitors. Ask your visitors what they think of your website and what you can do to improve it. This feedback can help you to make your website more user-friendly and engaging.
By following these quick tips, you can improve your business website and attract more visitors.
But not to worry– here are four MORE top tips for improving your business website.
Mobile optimization
Why Having A More Mobile Friendly Website Is A Must In 2017
Research by Smart Insights revealed that nearly 80% of internet users own a smartphone. This means that the majority of internet searches are likely to be on phones.
It’s therefore essential that you optimize your website for mobile use, otherwise you risk alienating your business from a large audience and pushing them into the arms of your competitors.
If you’re not sure where to start, marketing sites such as Moz have plenty of information to help you on your way.
Customer reviews
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Your website should give prospects everything they need to make an informed decision as to whether they should do business with – this includes customer reviews.
Reviews back up your own claims of greatness and therefore strengthen your brand. They also allow visitors to hear from people just like them, who are pleased they took the plunge and paid for your products – they might be the final piece of information necessary to seal the deal.
ECommerce sites such as Weebly have more information on the benefits of including customer reviews on your website.
Storytelling
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People love a good story, so if you want to make your website stand out to prospects, fill it with exciting tales of your brand journey, in the form of articles, blogs and photos.
Brand storytelling is a tool more commonly used by longstanding businesses like Ormiston Wire, as a way of showcasing industry expertise and growth. However, it can be used by brands of any size to humanize them in the eyes of customers.
No matter how mundane the history of your business might seem, it’s ultimately a story of success and overcoming obstacles in order to satisfy clients, so new customers will appreciate it.
Customer-centered content
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Search engines reward websites with fresh, high-quality content by placing them high up in search results. So a surefire way to increase traffic to your website is through producing valuable content for customers such as blogs, whitepapers and infographics.
Don’t just focus on quality, because you also need to ensure that you give your customers content that they want and need, so that they engage with it and share it with others.
A good way to make your content customer-centric is by writing in second person perspective (‘you’) rather than first person ( ‘I’ or ‘we’). This signifies empathy to your audience and confirms that you want to help heal their consumer pain points.
Follow these tips and your website will be well positioned to attract lots more customers.
What are your tips for improving your business website? Share them in the comments section.
