Are you trying to figure out what the future of digital marketing is? Read this article to learn about 2020 trends to watch for.
For the first time ever, it is expected that this year businesses will spend more on digital marketing than traditional advertising according to research by eMarketer.
Digital marketing is becoming the primary form of advertising for companies primarily due to the fact that people are spending more time than ever, nearly two and a half hours a day, on social media.
If you are looking to expand your business and get a step ahead of the competition, keep reading this guide on the future of digital marketing to learn more.
Customer Experience
Customer Experience (CX) is becoming one of the top trends in digital marketing for 2020. The customer experience goes above and beyond just customer service. It also utilizes the user experience to maximize results.
Companies are starting to realize what their most significant asset is the customer. To keep customers coming back for more, it is essential to create a better experience for them.
A few benefits that come along with an excellent customer experience may include:
- More loyal customers
- Positive reviews
- Word of mouth recommendations
- More satisfied consumers
In fact, 84 percent of companies that made improvements to their customer experience reported an increase in revenue. Marketing agencies can help create stunning websites to impress your customers and make a lasting impression.
No matter how you look at it, putting the customer first when it comes to business is always a smart idea.
Visual Content Marketing
Humans are more inclined to learn from and absorb information coming from visuals rather than reading text. If you don’t believe it, look at the rise of the popular social media app TikTok.
The platform uses homemade videos by users that are primarily created to get “views.” The app features fast-paced and quirky content that catches users’ attention and draws them in for more.
The fast-paced visual content that TikTok promotes is expected to become one of the primary channels that marketers will reach consumers.
According to research from Youtube, users watch one billion hours of videos on their platform every day, and that number is expected to continue to rise significantly over the next few years.
Artificial Intelligence
Artificial Intelligence (AI) has been changing technology as we know it and is now becoming one of the most useful and time-saving trends in digital marketing.
Marketing professionals have found innovative ways to incorporate artificial intelligence to boost sales and convert leads. AI is being used to collect consumers’ data from social media, analyze it, and then produce relevant ads that might intrigue the consumer.
Artificial Intelligence is also being used to predict trends in the market, giving marketing professionals insights on how to budget and where to designate resources for the best results.
For More Insights Into the Future of Digital Marketing
As you can see, the future of digital marketing is an exciting and creative movement geared towards a new tomorrow. Business professionals and experts both agree that technology is going to continue to be a significant part of the business landscape.
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