Creating and generating leads for your B2B campaigns is hard work, and it can be a challenge to figure out how to make as much money as possible while spending your resources in the right places. That’s the art of sales and marketing. However, there are some key lessons that every business should know in order to maximise their chances of success, and it’s these lessons we’re going to be focusing on today.
1. Create Content
There’s no doubt about it, creating content is by far the most effective way to generate leads and also one of the most difficult. You could be writing blog posts, articles, eBooks, making online videos, creating online digital courses, running workshops, designing Instagram and Facebook posts, using IG TV or Reels features, and so on.
There are so many opportunities for you to create content out there, but you first need to make sure you’re going to do it. In the modern age, even in the B2B world, content is king, and if you’re not making content, this is where you need to start.
2. Returning Customers are Better than New Customers
As Bullpreneur states, it takes a lot to bring a new customer into your business, especially when your customers are other businesses! Many businesses see working with a new company as a risk because they don’t know what kind of experience you will give them. Most businesses would rather stay with what they know and what they trust.
This is why as a business yourself, you need to be proactive in continuing to sell to the customers you already have and making sure they’re happy, rather than always going after new customers. When you’re big enough, and your reputation precedes you, then new customers will come naturally.
3. Be Customer-Centric
Just because you’re working with other businesses and how you talk and interact could be different from when you talk to customers in, say, a retail business, that doesn’t mean your company can’t be customer-centric. You need to put your customers first and make sure you’re offering a high level of customer service where they leave happy, even if they’re experiencing problems.
Customers need to be happy, otherwise, news will travel fast that you’re not an excellent company to work with.
4. Analyse and Your Statistics
It doesn’t matter what kind of campaigns you’re running or how you choose to bring in new customers and market, you need to make sure you’re using your analytics to track your campaigns and ensure you’re doing things right. Data is huge right now, but if you’re not using your data to strengthen your strong points and highlight what you’re doing wrong so you can improve it and continuously get better, then you’re seriously missing out.
TL: DR. Use data! It’s important!
5. Don’t Forget LinkedIn
LinkedIn is big business, and everyone who is anyone is set up on the website. When it comes to providing valuable content in the lives of big business owners and important people (linking back to creating content), LinkedIn is a great way to do it.
The idea is for you to post content and connect with other people in your industry, raising yourself up to become an authoritative figure in your niche. When you’re there, people will look to you with respect and status, which makes them far more likely to interact with your business.
As with most things in life, it’s not what you know but who you know.
Summary
As you can see, there are plenty of ways you can increase your revenue by connecting with new and existing B2B customers in the right way. All you need to do is think creatively, explore your options, and see what’s best for you and your business.
