Summer is the perfect season to get your brand noticed, but unless you pick the right promotional products for the job you might find it hard to gain traction.
To help you out, here are some suggestions for the best products to market your brand during the warmer months of the year, ideally allowing you to boost sales and increase recognition in the process.
Sunglasses
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Many of your prospective customers and clients will be eager to shield their eyes from the sun’s rays this summer, so why not help them to do that with a pair of shades that are also emblazoned with your brand’s logo and contact information? It’s both promotional and positive for eye health, which will pitch your brand as caring and considerate.
Fully customisable branded sunglasses can be great to give away at outdoor events where your company has a presence, including concerts and festivals that are common between May and September in most parts of the world. Check out the fully customisable sunglasses on usimprints.com to see what amazing combinations are available.
Beach Towels
When the warmer weather arrives, the urge to take to the beach or head to the pool for a relaxing lounge interspersed with regular dips in the drink will impact millions of people. Investing in branded towels is therefore a sensible step for more reasons than this alone.
A towel offers a larger surface area than a lot of other portable promotional products. It can be laid on a sun lounger, hung on a washing line or displayed as it is wrapped around the waist of its owner.
Whatever the context, a towel that has been branded as a promotional tool will do a great job of raising the profile of your business all summer long.
Baseball Caps
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Like branded sunglasses, a baseball cap that is branded to promote your business will be ideal for summer giveaways and marketing drives.
Every cap that finds its way into the hands of a customer or an employee will be worn while they are out and about, allowing them to bring attention to your brand as unwitting ambassadors and also tackle the risks of extended exposure to harsh sunlight.
Sandals
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This is one of the more creative and clever promotional product options to consider for the summer. A pair of promotional sandals may not look like much while they are being worn, and are unlikely to draw the eye. However, every step that the wearer takes over a soft surface will leave the logo of your brand imprinted in it.
This obviously works especially well on a beach, where hundreds of branded stamps will be left as the wearer goes for a stroll. Since the beach is a top holiday option for most people, this is a marketing no-brainer.
Essentially any product you use to market your brand this summer should take the weather into account, since the great outdoors calls on all people at some point and you can prepare them to enjoy it with promotional items like these.
