Companies and CEOs across the country, and across the world, are facing an ever increasingly competitive market in today’s global economy. This is true of big multinational companies, and smaller, more local companies.
Gaining an edge on the competition truly counts in today’s market. From churches to cafes, all organisations need to consider this. Of course, branding is where you start, such as using a church logo maker, but you then need to think about how you build on this, and building your employee brand makes sense here. After all, where would you be without your staff members or volunteers?
Awards of all kinds can be extremely important to companies’ overall strategic value, and count as a relatively marginal investment, one that can have a significantly large return. Has your company considered the importance of awards to your business yet?
You might have overlooked the strategic value of corporate awards as a relatively minor, and inconsequential aspect of your overall strategy. But you would be very wrong in doing so. Throughout all levels of your employee structure, corporate awards and trophies can help boost productivity, and increase returns dramatically, all for a minuscule cost. Larger companies might have already hit upon the idea of awarding employees as a valuable strategic tool, and if you haven’t you might be well behind the current trend. The primary reason for a well thought out awards system is the same reason your company might already have a fantastic package of employee benefits, including attractive salaries – to attract and retain valuable talent. Sure, highly skilled and talented employees will look at salary and work conditions first, but, do not underestimate the powerful effect of positive reinforcement.
It is a simple question of human nature – people are attracted to reward schemes, and these do not have to be purely monetary. If you have ever received a corporate award yourself, you will understand the significant buzz of knowing that you are appreciated in the workplace. A company’s success is primarily dependent upon hardworking and skilled staff, and corporate awards are an easy way to attract valuable talent. They are also incredibly important for keeping said talent. For new hires, this can be a case of reinforcing their confidence; for long term employees, it can mean the world of difference in creating hard-working and loyal employees.
Other Fantastic Reasons to Look at Corporate Awards Trophies
But, retaining valuable talent is by no means the only reason to give out corporate awards trophies, there are a few other, much-overlooked reasons to consider. Companies rarely ever think about the fantastic advantages corporate awards give to boosting sales. Awards are an incredibly valuable sales tool. Corporate awards are an excellent motivator when it comes to helping employees close that ever-important sale. Sales bonuses and commission are of course tried and tested staples of sales incentives, but custom corporate awards are a fantastic motivator; they help foster a healthy culture of competition in the workplace. While cash incentives are doubtless effective, a well thought our awards scheme is a much more cost-effective solution that taps into a basic human impulse towards competition.
Another overlooked benefit of corporate awards is the advantage it gives your company in public relations. A great awards scheme is essentially free publicity for your company, and it can be a great opportunity to promote a positive image and expand brand awareness, resulting in more business, and more connections. A fantastic awards ceremony will do wonders for employee morale, but it will also be an incredible PR coup for your business.
