Business

Forget Leads, Leverage Existing Customers

Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify

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Advertising, Business

Overwhelming People with Ads can be Counterproductive

Advertisements are essential for attracting people to buy what you have to offer. Businesses have always used ads. There are different ways in which these ads are used and they

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Marketing

The Elements of Successful Product Launch Marketing

Companies designing and developing their own products need to know how to effectively market them at launch. While making a splash on Facebook, Twitter, and Instagram is an important part

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