You don’t have to be an avid follower of marketing strategies to know that branding is a big thing right now. It seems like everybody is talking about the need
Updating Your Look: Bringing Your Company into 2015
One of the hardest things about keeping a business alive and thriving is making sure that nobody gets bored. This means keeping your team energized and happy. It means doing
Perceptions of Color in Branding
Color plays an essential role in how we perceive a company or a brand. When you think of the golden arches from McDonalds, what feelings first come to mind? Now
Picking the Perfect Colors for Your Brand
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in
Go Big with Your Online Presence
Approximately 27 percent of small businesses report they don’t use any social media at all, according to a National Small Business Association study. Meanwhile, 40 percent of social media users
Designing Brands: 7 Principles to Follow
Designing for brands is obviously not the same thing as simply designing the logo or a website for a company. There are many aspects of designing brands that appeal to
125+ Amazing & Beautiful Examples Of Branding Design Inspiration
What Is Branding? Branding – present participle of brand (Verb) Verb: 1. Mark with a branding iron. 2. Mark indelibly According to Wikipedia Branding Is The American Marketing Association defines