In order for customer service to remain accessible and convenient, businesses must stay up to date and look to move the meter on the technology front. That’s because technology, with
Express Yourself: Putting Your best “You” Forward
It seems these days that everything is about being the best “you” you can be. Whether it’s your personal identity, or your business’s brand, appearances are important. Reality vs. Virtual
Branding 101: Top Tips to Help SMEs Build an Effective Brand
Good branding is vital. It’s a method of representing your company in a way that encourages customers, investors and competitors and helps them to perceive your business as something of
Tips For Choosing A Business Name
As a soon-to-be business owner, you have probably picked out your business name already. However, naming your business involves a lot more than giving it a catchy name. The name
Streamlined Tricks Your Online Business Might Miss
Maybe you run a small eCommerce business, or perhaps you’re a freelancing entrepreneur who’s started your own solo business in order to sell goods and services online. Perhaps you operate
The Link between Customer Psychology & Brand Recall
Part of being a great marketer is being able to understand why people think and act the way that they do. Just finding out what works by trial, error and
7 Reasons People Don’t Trust Your Website (and How To Fix) [INFOGRAPHIC]
You may well run a perfectly legitimate business and enjoy a good reputation with those customers that already know you, but when it comes to convincing new visitors to your
The Forgotten Side of Reputation Management
Since the dawn of the age of the search engine, companies have been concerned with their online reputations. The wrong results when potential clients and customers enter a company name