Have you ever noticed how the Apple Store, the company’s commercials, and its website all look and feel identical to one another? Better yet, they seem to sync perfectly with
Getting Your ID Card Design Right
Most firms are very aware of the importance of their brand. They, rightly, put a lot of time, money and effort into getting their branding right. Those firms that get
How Much Is Too Much? Sharing Personal Information as a Brand Persona
Back in the old days, news like graduations, engagements, births and new jobs were shared in local newspapers and trade journals. Social media has pretty much taken over these platforms
The Importance of Online Branding
You don’t have to be an avid follower of marketing strategies to know that branding is a big thing right now. It seems like everybody is talking about the need
Perceptions of Color in Branding
Color plays an essential role in how we perceive a company or a brand. When you think of the golden arches from McDonalds, what feelings first come to mind? Now
Picking the Perfect Colors for Your Brand
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in
125+ Amazing & Beautiful Examples Of Branding Design Inspiration
What Is Branding? Branding – present participle of brand (Verb) Verb: 1. Mark with a branding iron. 2. Mark indelibly According to Wikipedia Branding Is The American Marketing Association defines