Andy Sowards
You might have heard of the ‘death by a thousand cuts’ before. It’s a pretty gruesome torture and execution technique. It’s also the way that a lot of businesses tend
Standing Out In A Sea Of Competitors
Everyone and his dog are in business for themselves these days. They are selling their own artwork, IT solutions, website design or any of the other myriad of things people
7 Reasons People Don’t Trust Your Website (and How To Fix) [INFOGRAPHIC]
You may well run a perfectly legitimate business and enjoy a good reputation with those customers that already know you, but when it comes to convincing new visitors to your
Want To Be The Next Selena Gomez Of Instagram? Read This NOW!
There’s no denying that Instagram offers brands a brilliant way to showcase what they do. The photo and video sharing social network gets used by businesses around the world each
It’s Emotion, Not Logic, That Rules The Marketing World
We all like to think that we’re rational consumers. We like to think we make choices based on an objective look at the values we have and the value we
How Rockstar Companies Engage Their Customers
Image Source: Pexels There are numerous ways to engage customers, but they are only likely to reciprocate if a company provides something of obvious value to them. This goes way
A Few Things You Should Know To Excel At Reputation Management
Whether you sell products online or in a brick-and-mortar store, reputation is everything. The success of your business depends on how well you manage your reputation. It doesn’t matter if
Think You Know Them All? The Hidden Meaning In Logos
Louella D'Souza Sowards
How many of us absolutely love the American fantasy drama television series – Game of Thrones? If we’ve been loyal to our episodes then we already know that House Stark,