Andy Sowards
Most firms are very aware of the importance of their brand. They, rightly, put a lot of time, money and effort into getting their branding right. Those firms that get
How to Revolutionize Your Customer Service and Increase Sales
According to the Customer Experience Impact Report by Oracle, 86 percent of consumers said they would pay more for better customer experience. Meanwhile, 89 percent said they began doing business
How Much Is Too Much? Sharing Personal Information as a Brand Persona
Back in the old days, news like graduations, engagements, births and new jobs were shared in local newspapers and trade journals. Social media has pretty much taken over these platforms
The Importance of Online Branding
You don’t have to be an avid follower of marketing strategies to know that branding is a big thing right now. It seems like everybody is talking about the need
Updating Your Look: Bringing Your Company into 2015
One of the hardest things about keeping a business alive and thriving is making sure that nobody gets bored. This means keeping your team energized and happy. It means doing
Perceptions of Color in Branding
Katherine Halek
Color plays an essential role in how we perceive a company or a brand. When you think of the golden arches from McDonalds, what feelings first come to mind? Now
Picking the Perfect Colors for Your Brand
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in