When you’re launching a new business or expanding an existing enterprise, it’s vital to know who your target market is. By identifying a target audience, you can hone your marketing
Tips For Choosing A Business Name
As a soon-to-be business owner, you have probably picked out your business name already. However, naming your business involves a lot more than giving it a catchy name. The name
Smart Tips To Get Your Freelance Career Off the Ground
Making the plunge and deciding to go freelance with your career is both exhilarating and terrifying. On one hand, you’ll be going on a journey that could lead just about
The Link between Customer Psychology & Brand Recall
Part of being a great marketer is being able to understand why people think and act the way that they do. Just finding out what works by trial, error and
The Importance of Online Branding
You don’t have to be an avid follower of marketing strategies to know that branding is a big thing right now. It seems like everybody is talking about the need
35 Ultimate Examples of Identity Design
Building a brand identity for a corporate house is extremely important as it helps to spread positive vibes about the company before the masses. Brand identity is always created in
A Showcase of Intelligent Logos
Designing a logo is rarely as simple and straight-forward as it appears. The best logos add a bit of personality and style, and helps to reflect the identity of the
Examples of Beautiful Typography in Logo Design
Typography can have a huge impact on the style and message of a design. Big, obvious differences – like whether it’s a hand-drawn, elegant script, a big bolded fun, rounded