Write For A Specific Audience This advice can sometimes sound a bit vague and unworkable in practice. What does it mean to ‘know your audience?’ Is this really possible? In
UX Writing: 7 Best Ways of Microcopy in E-commerce
The user experience on an e-commerce website is essential for success. Even a minor neglected element can result in losing a lot of potential buyers that may not visit your
Creative Writing as a Career: What Are Your Options?
Creative writing is a skill that opens up many different career opportunities. Writing is a skill that is required in many different fields, but creative writing is perhaps the easiest
The Impact of Original Content for Your Business’s Online Presence
Content is what defines our websites. Without original content, be it on your blog, product descriptions and even your images, you’re not going to grow your business or expose your
How to Market Your Next Mega Post
The field of content marketing is constantly changing and evolving to include new strategies and marketing ideas. However, certain strategies have remained popular over the years, such as the ‘mega-post’
Essential Tools For Your Ecommerce Business
Ecommerce is a rapidly growing industry that is taking away market share from brick and mortar retailers. Many consumers, particularly millennials, are shifting their purchasing habits and buying through ecommerce
5 Signs You Are An Ecommerce Beginner
It seems like everyone and their mother wants to ride the ecommerce gravy train, but riding to success isn’t so simple. Many business owners just starting out have a lot
How to Make Canned Message More Effective
Canned messages, also known as canned responses, are usually predefined answers to frequently asked questions, which can be used during daily communications to provide quick and accurate responses. Properly used,