In the world of marketing, everyone knows that it’s difficult to build trust with your leads from the get-go. To get there, companies need to develop the brand-customer relationship, which
Salesforce: More Than Just a CRM
Modern data processing and storage tools are considered from this point of view only. The popularity of CRM systems is often associated with their capabilities to optimize workflow; however, it
Harness Technology to Reduce Shipping Damage
Whenever you’re shipping merchandise, products, or supplies, you have to contend with shipping damage that can occur at any link in the delivery chain. There are so many things that
Going Above and Beyond: 5 Simple Strategies to Improve Customer Experience
Customer satisfaction and customer experience are not the same thing. Consider the case, in 2016, of a prominent chain of European gas stations hired a company to measure customer satisfaction
How To Keep Your Customers Happy: 5 Tips For Entrepreneurs
Keeping your customers happy needs to be at the forefront of your mind. It doesn’t matter if you own a multinational corporation, or you’re a sole trader. Keeping your customers