By creating brand recognition, you ensure you have a memorable brand that secures a place in the market place in the long term. Brand recognition/awareness is basically a measure of
Be The Star Of The Show: The Secrets To Trade Show Success
The truth about trade shows is that they can be highly stressful. However, they’re more than worth all the time, effort and stress, because they’re hugely beneficial, or at least,
How to Prepare for Exhibiting at Your Next Conference
Did you know that exhibitions aren’t just held in exhibiting halls full of hundreds of other exhibitors? Although the main focus of conferences is hearing from leading businesses, breakout areas
Why So Many Companies Are Turning to Video Marketing on Social Media
More and more smart business owners today are turning to video marketing and using unique and personalized videos to connect with customers in order to get their brands, products, and
Want To Be The Next Selena Gomez Of Instagram? Read This NOW!
There’s no denying that Instagram offers brands a brilliant way to showcase what they do. The photo and video sharing social network gets used by businesses around the world each
It’s Emotion, Not Logic, That Rules The Marketing World
We all like to think that we’re rational consumers. We like to think we make choices based on an objective look at the values we have and the value we
Why Infographics are Still Relevant
Infographics aren’t a new concept. The ability to quickly convey large sets of data or complicated subjects in a quick and clear manner is a winning tool – and it’s
The Rise of Social Media Malware: Share but Stay Safe
Malware is a broad subject, ranging from spy programs you unknowingly have on your computer to malicious programs that will hold your data hostage until you pay a ransom (and