{"id":16279,"date":"2012-11-19T12:54:34","date_gmt":"2012-11-19T16:54:34","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=16279"},"modified":"2023-02-24T17:52:51","modified_gmt":"2023-02-24T21:52:51","slug":"how-to-make-sure-that-your-designs-are-functional","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2012\/how-to-make-sure-that-your-designs-are-functional\/","title":{"rendered":"How To Make Sure That Your Designs Are Functional"},"content":{"rendered":"<p>Internet users want one thing in a website: functionality. After all, websites aren&#8217;t just for looking at; they are meant to serve a purpose.<\/p>\n<p>Most people will gladly use a visually unappealing site that does a good job of conveying information quickly over using a beautifully designed site that does not function well. The success of web design is measured in viewer traffic and sales, rather than how artistically unique it is. Here&#8217;s a guide to making your site functional and therefore, successful.<\/p>\n<h2>#1: Consider Your Audience<\/h2>\n<p><a href=\"http:\/\/www.webdesignerdepot.com\/2011\/12\/designing-for-your-target-audience\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16281 lazyload\" title=\"designing-for-your-target-audience\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/designing-for-your-target-audience1.jpeg\" alt=\"\" width=\"615\" height=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/450;\" \/><\/a><br \/>\n<em>Designing for your target audience<\/em><\/p>\n<p>Before designing your site, consider who will be most likely to use it, and what they&#8217;ll be looking for. If your site is informational, your audience will be looking for ways to get information fast. If it&#8217;s an e-commerce site, products will need to be searchable and categorized logically. Whatever purpose your site serves, you should design the functionality accordingly.<\/p>\n<h2>#2: Make Clear What the User Should Do<\/h2>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2012\/what-is-information-architecture-30-epic-design-resources\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/best-information-architecture-user-experience-usability-design-resource-2012-600x280.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/280;\" \/><\/a><br \/>\n<em>What Is Information Architecture? 30+ Epic Design Resources<\/em><\/p>\n<p>People visiting websites don&#8217;t want to spend time figuring out complex navigation systems. Use a clear structure, including visual cues indicating where they should start. For an online store, this could involve a visible search box, featured products, or a layout of options for the shopper to choose from. If the customer has to go through a complicated process to find what they&#8217;re looking for, they&#8217;ll look somewhere else.<\/p>\n<h2>#3: Keep It Simple<\/h2>\n<p>The easier it is for users to accomplish their goal in visiting your site, the better. Here are some ways to simplify your design:<\/p>\n<ul>\n<li>Use icons to guide the viewer&#8217;s eye.<\/li>\n<li>Use white space to separate elements on the page. This will make it easier for the viewer to perceive information.<\/li>\n<li>Limit the user&#8217;s options.<\/li>\n<li>Categorize products logically<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.patagonia.com\/us\/home\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-16284 lazyload\" title=\"patagonia-functional-web-design\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/patagonia-functional-web-design-680x531.png\" alt=\"\" width=\"680\" height=\"531\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/531;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.patagonia.com\/us\/home\" target=\"_blank\" rel=\"noopener\">Patagonia<\/a>&#8216;s website is a great illustration of simplicity in limited options. Shoppers are greeted with a beautiful photo that enforces the brand&#8217;s identity and are presented with a few options. They can shop, learn about the company or sports, and visit its blog. All without getting confused or bombarded with clutter.<\/p>\n<p><a href=\"http:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-16283 lazyload\" title=\"etsy-functional-web-design\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/etsy-functional-web-design-680x484.png\" alt=\"\" width=\"680\" height=\"484\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/484;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\">Etsy<\/a> uses organization and white space for a visually pleasing and easily searchable shopping experience.<\/p>\n<p><a href=\"http:\/\/webstore.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-16282 lazyload\" title=\"amazon-ecommerce-functional-web-design\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/amazon-ecommerce-functional-web-design-680x496.png\" alt=\"\" width=\"680\" height=\"496\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/496;\" \/><\/a><\/p>\n<p>Amazon&#8217;s ecommerce software also makes great use of organization without being too busy. Everything is categorized in drop-down menus, and there is helpful information on the homepage about how the Webstore can help your business.<\/p>\n<h2>#4: Use Effective Writing<\/h2>\n<p><a href=\"http:\/\/www.1stwebdesigner.com\/freebies\/effective-writing-tips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16285 lazyload\" title=\"effective-writing-tips-for-web\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/effective-writing-tips-for-web.jpeg\" alt=\"\" width=\"570\" height=\"314\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/314;\" \/><\/a><br \/>\n<em>10 Must Follow Tips for Effective Writing<\/em><\/p>\n<p>Since readers on the web don&#8217;t actually read line by line of text, keep your writing short, clear and concise. You can also use directional images or icons to guide the reader&#8217;s eye while scanning the page.<\/p>\n<h2>#5: Eliminate Barriers<\/h2>\n<p><a href=\"http:\/\/spyrestudios.com\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16286 lazyload\" title=\"web-design-how-to-improve-user-experience\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/web-design-how-to-improve-user-experience.jpeg\" alt=\"\" width=\"585\" height=\"309\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 585px; --smush-placeholder-aspect-ratio: 585\/309;\" \/><\/a><br \/>\n<em>5 Damn Easy Ways To Improve User Experience<\/em><\/p>\n<p><a href=\"http:\/\/uxdesign.smashingmagazine.com\/2009\/02\/18\/9-common-usability-blunders\/\" target=\"_blank\" rel=\"noopener\">Barriers on a website<\/a> can be anything from number of clicks a user has to make to find what they&#8217;re looking for, to impatience in long loading time, to unnecessary registration. Minimize the number of barriers between the customers and their end goal so they have a good experience and don&#8217;t leave your site in frustration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet users want one thing in a website: functionality. After all, websites aren&#8217;t just for looking at; they are meant to serve a purpose. Most people will gladly use a<\/p>\n","protected":false},"author":90,"featured_media":16285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,24,4206,225,5633,107],"tags":[5885,1238,5785,1035,272,196,848,2149],"class_list":["post-16279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-design","category-development-2","category-freelance","category-tips-2","category-web","tag-design","tag-functionality","tag-information-architecture","tag-reading","tag-ui","tag-usability","tag-web-design","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Make Sure That Your Designs Are Functional<\/title>\n<meta name=\"description\" content=\"Internet users want one thing in a website: functionality. 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