{"id":24387,"date":"2016-09-30T08:48:20","date_gmt":"2016-09-30T12:48:20","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24387"},"modified":"2018-10-10T13:56:37","modified_gmt":"2018-10-10T17:56:37","slug":"create-a-marketing-plan-for-e-commerce-app","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/","title":{"rendered":"5 Steps to Create a Marketing Plan for Your e-Commerce App"},"content":{"rendered":"<p>Did you know that the number one reason why many <a target=\"_blank\" href=\"https:\/\/andysowards.com\/blog\/2014\/economical-e-commerce-start-a-business-in-5-steps-and-500\/\">new businesses don\u00e2\u20ac\u2122t do as well as they planned<\/a> during the first years of their conception \u00e2\u20ac\u201c and the reason why some potentially great ideas end up crashing and burning \u00e2\u20ac\u201c is because they failed to develop a solid marketing strategy right off the bat? <\/p>\n<p>Coming up with a great marketing plan for your business is just as important as coming up with a business plan in general. Your marketing plan should be a more specific version of your business plan, which zeroes in on strategies, objectives, facts and numbers. <\/p>\n<p>The whole point of creating a marketing plan is to help your business attract new customers and turn them into long-term customers, which is why it\u00e2\u20ac\u2122s such a vital part of keeping your business afloat as it develops. Here are 5 steps to create a marketing plan for your e-commerce app that will help you win new customers, grow your business and maximize your profits. \u00c2\u00a0<\/p>\n<h3>Define Your Company with a Situation Analysis<\/h3>\n<p><iframe width=\"853\" height=\"480\" data-src=\"https:\/\/www.youtube.com\/embed\/W1lmpGSFV2w\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<em>An Introduction to Theodore Levitt&#8217;s Marketing Myopia- A Macat Business Analysis<\/em><\/p>\n<p>A situation analysis helps you outline what your business offers and compare it to your competitors. It also helps you identify your niche in the industry. This analysis should point out the strengths and weaknesses (characteristics of your business) as well as its threats and opportunities (factors that exist outside of your business). <\/p>\n<p>To find the strengths within your business, ask yourself which products and services are superior to the others like them on the market. Pinpoint exactly the things that give your business its competitive edge.<\/p>\n<p>No one likes to admit that their business has a weakness, but every business does, and it\u00e2\u20ac\u2122s important to find and understand yours. From inexperienced staff to trying to sell into a saturated market, figure out what your obstacles are.<\/p>\n<p>Find your business opportunities by <a target=\"_blank\" href=\"https:\/\/andysowards.com\/blog\/2016\/how-people-use-smartphones\/\">analyzing the market<\/a> your business is operating in. Where is there room for expansion? Threats to your business can be found in the same place. Who are your competitors?<\/p>\n<h3>Understand Who Your Customers Are<\/h3>\n<p><a href=\"http:\/\/thenextweb.com\/entrepreneur\/2015\/05\/20\/9-ways-of-gathering-meaningful-data-about-your-customers\/#gref\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers-1024x527.jpg\" alt=\"ways-of-gathering-meaningful-data-about-your-customers\" width=\"1024\" height=\"527\" class=\"alignnone size-large wp-image-24390 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers-1024x527.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers-768x396.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/527;\" \/><\/a><br \/>\n<em>9 ways of gathering meaningful data about your customers<\/em><\/p>\n<p>Who is your ideal customer? How old are they? Where do they live? What is their lifestyle like? <a target=\"_blank\" href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand-chapter-2\/\">You need to know who your customers are<\/a> in order to create a solid marketing strategy. It\u00e2\u20ac\u2122s very difficult to advertise to people or businesses as a general whole in today\u00e2\u20ac\u2122s markets. Your marketing efforts should be personalized and targeted toward a specific audience, so think long and hard about who that audience is. <\/p>\n<h3>Set Some Goals<\/h3>\n<p><a href=\"https:\/\/blog.bufferapp.com\/goal-setting-strategies\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/how-to-set-marketing-goals-for-business-marketing-1024x512.png\" alt=\"how-to-set-marketing-goals-for-business-marketing\" width=\"1024\" height=\"512\" class=\"alignnone size-large wp-image-24391 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/how-to-set-marketing-goals-for-business-marketing.png 1024w, https:\/\/andysowards.com\/blog\/assets\/how-to-set-marketing-goals-for-business-marketing-768x384.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><\/a><br \/>\n<em>7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media<\/em><\/p>\n<p>While your main objective is obviously to grow your customer base and turn higher profits, you must <a target=\"_blank\" href=\"https:\/\/www.thebalance.com\/the-ultimate-guide-to-small-business-goal-setting-2951416\">remember to set your business goals<\/a> specifically, so that you can measure them later. When you set your goals for your marketing plan, think deep and be as specific as you can. You want to be able to measure each goal so that you can understand whether you\u00e2\u20ac\u2122re on track and how long it took you to achieve them. <\/p>\n<h3>Consider Your Marketing Tactics<\/h3>\n<p><a href=\"http:\/\/www.inc.com\/john-hall\/9-marketing-tactics-to-plan-for-in-2016.html\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/9-marketing-tactics-to-plan-for-in-2016.jpg\" alt=\"9-marketing-tactics-to-plan-for-in-2016\" width=\"970\" height=\"450\" class=\"alignnone size-full wp-image-24392 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/9-marketing-tactics-to-plan-for-in-2016.jpg 970w, https:\/\/andysowards.com\/blog\/assets\/9-marketing-tactics-to-plan-for-in-2016-768x356.jpg 768w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/450;\" \/><\/a><br \/>\n<em> 10 Marketing Tactics to Plan for in 2016<\/em><\/p>\n<p>Once you\u00e2\u20ac\u2122ve pinpointed the strengths, weaknesses, opportunities and threats for your business, understood who your ideal customer is, and set some specific goals, you can begin to consider your marketing tactics. <\/p>\n<p>This is an extremely important factor in any marketing plan. Consider all of the platforms you can use to promote your business, including more innovative ones like the first self-serve advertising platform. You should also keep in mind the different people or businesses you\u00e2\u20ac\u2122ll be marketing to at different stages of your sales cycle. Consider cold prospects and warm prospects as well as your hottest prospects and interpersonal sales contacts. <\/p>\n<p>Think about that ideal customer of yours again. What would your greatest exposure be in their everyday lives? You have to hit your prospective customers where and when they\u00e2\u20ac\u2122ll be the most receptive to your efforts. <\/p>\n<h3>Never Stop Reviewing and Adjusting<\/h3>\n<p><a href=\"http:\/\/www.convinceandconvert.com\/content-marketing\/types-of-iteration\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/6-Types-of-Iteration-Every-Content-Strategy-Needs.jpg\" alt=\"6-types-of-iteration-every-content-strategy-needs\" width=\"665\" height=\"498\" class=\"alignnone size-full wp-image-24394 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 665px; --smush-placeholder-aspect-ratio: 665\/498;\" \/><\/a><br \/>\n<em>6 Types of Iteration Every Content Strategy Needs<\/em><\/p>\n<p>Understand that you can\u00e2\u20ac\u2122t create a marketing plan once and leave it alone. You should always be analyzing, reviewing, adjusting and tracking your efforts. There are several ways for you to <a target=\"_blank\" href=\"http:\/\/smallbusiness.chron.com\/7-ways-evaluate-marketing-plan-58331.html\">check if your marketing plan worked<\/a>, and you should revisit these often to stay on track.<\/p>\n<h3>Need Help Getting Started?<\/h3>\n<p><a href=\"https:\/\/vtldesign.com\/inbound-marketing\/inbound-marketing-strategy\/how-to-write-marketing-plan-template\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Writing-Next-Year\u00e2\u20ac\u2122s-Marketing-Plan-Here\u00e2\u20ac\u2122s-a-Guide-and-Sample-Templates-To-Get-You-Started.jpg\" alt=\"writing-next-years-marketing-plan-heres-a-guide-and-sample-templates-to-get-you-started\" width=\"800\" height=\"348\" class=\"alignnone size-full wp-image-24395 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/348;\" \/><\/a><br \/>\n<em>How to Write a Marketing Plan: A Comprehensive Guide [w\/ Templates]<\/em><\/p>\n<p>If you want some help getting started with creating an all-star marketing plan, you can download marketing plan sample models and examples online. They\u00e2\u20ac\u2122ll help get your creative juices flowing, and you can even use the software to create a plan of your own from scratch. <\/p>\n<p>Never underestimate the power of a solid marketing plan. Use these tips and you\u00e2\u20ac\u2122ll be well on your way to creating a flourishing business. <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that the number one reason why many new businesses don\u00e2\u20ac\u2122t do as well as they planned during the first years of their conception \u00e2\u20ac\u201c and the reason<\/p>\n","protected":false},"author":1,"featured_media":24390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[537,111],"tags":[5905,5907,5891,333,5892,115],"class_list":["post-24387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-marketing","tag-apps","tag-branding","tag-business","tag-ecommerce","tag-marketing","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the Tips You Need to Create a Flourishing Business<\/title>\n<meta name=\"description\" content=\"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get the Tips You Need to Create a Flourishing Business\" \/>\n<meta property=\"og:description\" content=\"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-30T12:48:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-10T17:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/\",\"url\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/\",\"name\":\"Get the Tips You Need to Create a Flourishing Business\",\"isPartOf\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg\",\"datePublished\":\"2016-09-30T12:48:20+00:00\",\"dateModified\":\"2018-10-10T17:56:37+00:00\",\"author\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d\"},\"description\":\"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!\",\"breadcrumb\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage\",\"url\":\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg\",\"contentUrl\":\"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg\",\"width\":1200,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Steps to Create a Marketing Plan for Your e-Commerce App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/andysowards.com\/blog\/#website\",\"url\":\"https:\/\/andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get the Tips You Need to Create a Flourishing Business","description":"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/","og_locale":"en_US","og_type":"article","og_title":"Get the Tips You Need to Create a Flourishing Business","og_description":"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!","og_url":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2016-09-30T12:48:20+00:00","article_modified_time":"2018-10-10T17:56:37+00:00","og_image":[{"width":1200,"height":618,"url":"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/","url":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/","name":"Get the Tips You Need to Create a Flourishing Business","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage"},"image":{"@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg","datePublished":"2016-09-30T12:48:20+00:00","dateModified":"2018-10-10T17:56:37+00:00","author":{"@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"description":"Never underestimate the power of employing a solid marketing plan. Here are 5 steps to create a marketing plan for your e-commerce app. Follow them to help your business flourish!","breadcrumb":{"@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#primaryimage","url":"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg","contentUrl":"https:\/\/andysowards.com\/blog\/assets\/ways-of-gathering-meaningful-data-about-your-customers.jpg","width":1200,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/andysowards.com\/blog\/2016\/create-a-marketing-plan-for-e-commerce-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Steps to Create a Marketing Plan for Your e-Commerce App"}]},{"@type":"WebSite","@id":"https:\/\/andysowards.com\/blog\/#website","url":"https:\/\/andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=24387"}],"version-history":[{"count":1,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24387\/revisions"}],"predecessor-version":[{"id":32139,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24387\/revisions\/32139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media\/24390"}],"wp:attachment":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=24387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=24387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=24387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}