{"id":24883,"date":"2016-11-10T21:11:00","date_gmt":"2016-11-11T01:11:00","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24883"},"modified":"2021-04-16T15:23:35","modified_gmt":"2021-04-16T19:23:35","slug":"website-isnt-converting-visits-to-cash","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2016\/website-isnt-converting-visits-to-cash\/","title":{"rendered":"Why Your Website Isn&#8217;t Converting Visits to Cash"},"content":{"rendered":"<p>The website you built for your business is very important. But why? Well, because it&#8217;s there to increase sales. A lot of people know this. But how well do they really understand it? The problem is that there are a lot of businesses that have pretty useless websites. If anyone sees their website, they don&#8217;t respond much at all. At best, they have a little browse, maybe for a few minutes if you&#8217;re really lucky. And then they click away and go watch a cat video or something.<\/p>\n<p><iframe data-src=\"https:\/\/embed.ted.com\/talks\/sheena_iyengar_choosing_what_to_choose\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<em>How to make choosing easier<\/em><\/p>\n<p>How exactly do you get that person to become a customer? This process is known as <i>conversion<\/i>. You need to be able to convert the people who visit from website from an idle browser to a paying customer. And that&#8217;s true even if the sales aren&#8217;t made directly through your website.<\/p>\n<p>We&#8217;re going to have a good look at some of the top reasons <a href=\"https:\/\/andysowards.com\/blog\/2015\/responsive-web-design-and-the-mobile-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">your website<\/a> isn&#8217;t converting enough people.<\/p>\n<h3>No-one is even seeing your website<\/h3>\n<p>Very important prerequisite for a conversion to a sale via your website: someone has to actually see your website. Sure, you have a few visitors every now and then. They&#8217;re not resulting in any sales, though, so you need to rethink your strategy. But it could be that you&#8217;re simply not getting the right traffic, or <i>enough<\/i> of the right traffic. SEO specialists like <a href=\"https:\/\/theguerrilla.agency\/seo\/minneapolis\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/theguerrilla.agency\/<\/a>\u00a0can help you with that problem.<\/p>\n<p><a href=\"https:\/\/www.leadpages.net\/blog\/youve-created-your-landing-page-now-what\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-24887 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what-1024x805.png\" alt=\"youve-created-your-landing-page-now-what\" width=\"1024\" height=\"805\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what.png 1024w, https:\/\/andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what-768x604.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/805;\" \/><\/a><br \/>\n<em>You&#8217;ve Created Your Landing Page &#8211; Now What?<\/em><\/p>\n<h3>Your website is flashy, but not functional<\/h3>\n<p>You&#8217;ve probably heard several times that a website needs to look amazing in order to get sales. Well, that&#8217;s certainly part of it. Yes, it should look attractive and professional. But the <i>functionality<\/i> should come first. Let&#8217;s look at a modern website design trick that looks professional and flashy: the carousel. It&#8217;s been a popular trend for a few years, though it&#8217;s popularity is on the decline. Why? <a href=\"https:\/\/erikrunyon.com\/2013\/01\/carousel-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Because it&#8217;s proven time and time again to be off-putting to visitors<\/a>. It&#8217;s just fiddly and obstructive. Focus on user experience and functionality.<\/p>\n<p><a href=\"http:\/\/neilpatel.com\/2016\/02\/16\/the-anatomy-of-a-mobile-landing-page-that-converts-like-crazy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24886 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/the-anatomy-of-a-mobile-landing-page-that-converts-like-crazy.jpg\" alt=\"anatomy of a mobile landing page that converts visits into cash\" width=\"700\" height=\"419\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/419;\" \/><\/a><br \/>\n<em>The Anatomy of a Mobile Landing Page That Converts<\/em><\/p>\n<h3>Too many options<\/h3>\n<p>You may have thought that featuring a plethora of options on your website would help drive sales. After all, don&#8217;t customers love to have loads of choice? It could be choice in the actual products themselves. It could be choice about the information they&#8217;re viewing on the website. But things actually tend to get a little complex when you introduce a lot of options. It turns out that <a href=\"http:\/\/www.businessinsider.com\/too-many-choices-are-bad-for-business-2012-12\" target=\"_blank\" rel=\"noopener noreferrer\">when you give someone too many options<\/a>, their brain just kinda freezes up. It ends up being less likely that you&#8217;ll convert a visitor to a sale.<\/p>\n<p><a href=\"http:\/\/www.webdesignerdepot.com\/2016\/11\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-24885 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-1024x673.jpg\" alt=\"choice-paralysis-3-ways-the-number-of-choices-impacts-conversions\" width=\"1024\" height=\"673\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-1024x673.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-768x505.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions.jpg 1856w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/673;\" \/><\/a><br \/>\n<em>Choice paralysis: 3 ways the number of choices impacts conversions<\/em><\/p>\n<h3>You&#8217;re not testing your changes<\/h3>\n<p>So you&#8217;re making a change to your website. But how do you know that this change is actually going to be a positive one? And I&#8217;m not just talking about the change versus the way that site is already. I&#8217;m talking about <i>other<\/i> potential changes you could be making. The way your website is designed has tremendous effects on the probability of conversion. (As you&#8217;ve probably figured out by now!) That&#8217;s why you should be looking into <a href=\"https:\/\/www.optimizely.com\/ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> before applying changes.<\/p>\n<p><a href=\"http:\/\/www.digitalmarketer.com\/split-tests-that-boost-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24884 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/split-tests-that-boost-conversions.png\" alt=\"split-tests-that-boost-conversions\" width=\"580\" height=\"469\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/469;\" \/><\/a><br \/>\n<em>49 Split-Tests That (Almost) Always Boost Conversions<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The website you built for your business is very important. But why? Well, because it&#8217;s there to increase sales. A lot of people know this. But how well do they<\/p>\n","protected":false},"author":1,"featured_media":24885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109],"tags":[5891,4906,4558,410,1028,988,5484,5483,5806,384,5482,4337,5892,533,5800,1188,5967,115,848,220],"class_list":["post-24883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-cash","tag-cash-flow","tag-conversion","tag-convert","tag-entrepreneur","tag-how-can-i-get-money","tag-how-to-make-more-money","tag-landing-page","tag-layout","tag-make-money","tag-make-more-money","tag-marketing","tag-money","tag-online-marketing","tag-sales","tag-sales-funnel","tag-tips","tag-web-design","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Website Isn&#039;t Converting Visits to Cash<\/title>\n<meta name=\"description\" content=\"The website you built for your business is very important. But why? Well, because it&#039;s there to increase sales. A lot of people know this. But how well do\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2016\/website-isnt-converting-visits-to-cash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Website Isn&#039;t Converting Visits to Cash\" \/>\n<meta property=\"og:description\" content=\"The website you built for your business is very important. But why? Well, because it&#039;s there to increase sales. A lot of people know this. 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