{"id":24979,"date":"2016-11-22T13:57:55","date_gmt":"2016-11-22T17:57:55","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24979"},"modified":"2023-03-15T23:23:59","modified_gmt":"2023-03-16T03:23:59","slug":"website-marketing-strategies","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2016\/website-marketing-strategies\/","title":{"rendered":"Website Marketing Strategies: Small Strategies That Make a Huge Difference in a Short Time"},"content":{"rendered":"

Have you taken the time to look at your website recently to see how it looks from a customer\u00e2\u20ac\u2122s perspective? Have you ever been through your e-commerce website as a secret shopper?<\/p>\n

Unfortunately, many companies create a website or invest in a new platform and never take the time to go back and do this. Sometimes, they\u00e2\u20ac\u2122ll get lucky and won\u00e2\u20ac\u2122t come across any major issues while other times they may be missing out due to broken links, obvious typos and graphics that don\u00e2\u20ac\u2122t work. And no matter how successful a website it is, it can still afford to be assessed and tweaked where necessary.<\/p>\n

So, to make sure your marketing strategies are maximized, check them regularly, at least every six months. This will help you to evaluate how your website is performing and whether there\u00e2\u20ac\u2122s anything you can do to improve the user experience.<\/p>\n

Here are just some small strategies that could result in big money savers for you and your company:<\/p>\n

Shave Off Some of Your SEM Expenses<\/h3>\n

Your SEM (search engine marketing) strategy has been implemented for a reason \u00e2\u20ac\u201c to attract those all-important visitors to your website. However, over time, your SEM platform could become saturated with keywords that just aren\u00e2\u20ac\u2122t as relevant any more or aren\u00e2\u20ac\u2122t directing enough traffic to your site to make them worthwhile. SEO Specialists can suggest and implement improvements, like updating your backlink profile for example.<\/p>\n

Every once in a while, take a look at your terms to see if they\u00e2\u20ac\u2122re really worth spending any money on, removing any that aren\u00e2\u20ac\u2122t. It\u00e2\u20ac\u2122s better to put more budget towards the keywords that are performing than spreading your budget thinly across lots of keywords that aren\u00e2\u20ac\u2122t bringing you the best results. In certain circumstances the opposite can be true, like when you have many products on offer in competitive niches.<\/p>\n

\"leadgenix-digital-marketing-budget-calculator\"
\n5 Tips to Nail Down Your 2016 Digital Marketing Budget<\/em><\/p>\n

Create Calls-to-Action in Your Emails<\/h3>\n

Email marketing is a must but do all of the emails that you send to customers come with a clear call-to-action? Any transactional emails you send can be tied into your marketing efforts without being too salesy. For example, an order confirmation that\u00e2\u20ac\u2122s sent via email could have a call-to-action which asks customers to rate their experience or to review their products once they receive them.<\/p>\n

By optimizing each individual touch point you have with customers, it\u00e2\u20ac\u2122ll help to increase your engagement and enhance your marketing strategies without you having to increase your budget.<\/p>\n

\"email-marketing-part-1\"<\/a>
\nUltimate Email Marketing Part 1 \u00e2\u20ac\u201c My Email Marketing Strategy<\/em><\/p>\n

Audit Your Landing Pages and Search Ads<\/h3>\n

You may have different agencies working on various aspects of your marketing strategy or you may have changed your brand\u00e2\u20ac\u2122s standards over time, which is why it\u00e2\u20ac\u2122s important to perform an internal audit every now and again.<\/p>\n

This will help you to make sure your message is consistent and that the designs and colors you are using are the same throughout. If you\u00e2\u20ac\u2122ve got old landing pages that haven\u00e2\u20ac\u2122t been updated or you\u00e2\u20ac\u2122ve got different designs in your ads, this could send the wrong message to the customer and could end up costing you money and customers. And while you\u00e2\u20ac\u2122re performing this audit, it\u00e2\u20ac\u2122s worth checking that all of the links you\u00e2\u20ac\u2122ve got in your landing pages are working too and that any ads you\u00e2\u20ac\u2122re running are still relevant. If you can\u00e2\u20ac\u2122t do this audit yourself, it may be worth getting a staff member to do it as their time spent doing this could save you a lot of money in the long run.<\/p>\n

\"google-analytics-tips-to-improve-your-marketing\"<\/a>
\n9 Google Analytics Tips to Improve Your Marketing<\/em><\/p>\n

Optimize Your Checkout Page<\/h3>\n

Your checkout page is responsible for converting sales, so it\u00e2\u20ac\u2122s important that it\u00e2\u20ac\u2122s fully optimized in order to capture those last-minute conversions. Look through the fields you have on this page and see if there are any that you could remove. This will help you to save your customers\u00e2\u20ac\u2122 time by allowing them to check their items out as quickly as possible without filling in unnecessary details or ticking irrelevant boxes.<\/p>\n

A lot of companies don\u00e2\u20ac\u2122t optimize their checkout pages because they feel all of the hard work has already been done but by making these simple changes it could skyrocket your sales. Include testimonials and reviews to provide added peace of mind to your customers and make sure the design of the page flows with the rest of your site.<\/p>\n

\"quick-email-marketing-lists\"
\nHow You Can Build an Email Marketing List as Quickly as Possible<\/em><\/p>\n

Create a File Full of Marketing Inspiration<\/h3>\n

There\u00e2\u20ac\u2122ll always come a time when you need a bit of marketing inspiration. And in order to make sure you\u00e2\u20ac\u2122ve got lots of inspiring things to look through when this time comes, create a file full of cool things that you\u00e2\u20ac\u2122ve seen that have inspired you. It doesn\u00e2\u20ac\u2122t matter whether this is a bit of copy you\u00e2\u20ac\u2122ve seen on a competitor\u00e2\u20ac\u2122s website or it\u00e2\u20ac\u2122s a beautiful landing page you stumbled across \u00e2\u20ac\u201c place it in a file that you can refer to at a later date. This could provide you with your next big marketing idea!<\/p>\n

\"five-tips-for-connecting-with-your-audience\"<\/a>
\n 5 Tips for Connecting with Your Audience<\/em><\/p>\n

Louis Shepherd is a small business owner who has taken on the role of marketing manager. Not afraid to share her successes and failures with like minded business owners, her articles appear around the web.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Have you taken the time to look at your website recently to see how it looks from a customer\u00e2\u20ac\u2122s perspective? Have you ever been through your e-commerce website as a<\/p>\n","protected":false},"author":1,"featured_media":24982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[511,109,111],"tags":[377,626,5243,5891,417,5790,988,991,5433,5892,3863,4216,5893,628,115],"class_list":["post-24979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-business","category-marketing","tag-analytics","tag-brand","tag-brand-strategy","tag-business","tag-email","tag-email-marketing","tag-entrepreneur","tag-improve","tag-improve-marketing","tag-marketing","tag-marketing-strategy","tag-search-engine-optimization","tag-seo","tag-strategy","tag-tips"],"yoast_head":"\nWebsite Marketing Strategies: Small Strategies That Make a Huge Difference in a Short Time<\/title>\n<meta name=\"description\" content=\"Have you taken the time to look at your website recently to see how it looks from a customer\u00e2\u20ac\u2122s perspective? 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