{"id":27819,"date":"2017-09-01T16:29:55","date_gmt":"2017-09-01T20:29:55","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=27819"},"modified":"2017-09-01T16:29:55","modified_gmt":"2017-09-01T20:29:55","slug":"looking-future-digital-marketing","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","title":{"rendered":"Looking to the Future of Digital Marketing"},"content":{"rendered":"<p>The marketing world is pretty advanced as it is, but it&#8217;s still in its relative infancy compared with what&#8217;s to come. In the coming years, there won&#8217;t be a marketing revolution, but there will be significant developments that will ultimately benefit both businesses and the customer. Below, we take a look at five of the ways digital marketing will grow over the next decade. <\/p>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2013\/go-mobile-or-go-home-why-your-2013-marketing-plan-must-include-mobile\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-2.jpg\" alt=\"Looking to the Future of Digital Marketing 2\" width=\"680\" height=\"382\" class=\"alignnone size-full wp-image-27825 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/382;\" \/><\/a><br \/>\n<em>Go Mobile or Go Home: Why Your 2013 Marketing Plan Must Include Mobile<\/em><\/p>\n<p>Mobile is already king of marketing; more people are using their smartphones as their primary internet device than are using desktops, so it&#8217;s little surprise that by 2020 mobile will be the go-to option for digital marketers. <\/p>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2017\/fundamentals-behind-drip-marketing\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-5.png\" alt=\"Looking to the Future of Digital Marketing 5\" width=\"761\" height=\"315\" class=\"alignnone size-full wp-image-27821 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 761px; --smush-placeholder-aspect-ratio: 761\/315;\" \/><\/a><br \/>\n<em>Chipping Away: The Fundamentals Behind \u201cDrip Marketing\u201d<\/em><\/p>\n<p>While we can clearly see the upward trajectory of smartphone marketing through apps, SMS marketing, and the like, there are other technologies that haven&#8217;t yet taken hold but are on their way, such as the <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2015\/may\/06\/what-is-the-internet-of-things-google\">Internet of Things<\/a>. This will bring ordinarily lifeless devices and objects to life and will present a host of new and innovative ways for marketers to get their message across. Also worth keeping an eye on is geotargeting, which will allow marketers to give a more personalized, specific message to potential customers. <\/p>\n<h3>More Sophisticated Marketing<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2017\/marketing-business-physical-world-vs-online\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-6.jpg\" alt=\"Looking to the Future of Digital Marketing 6\" width=\"710\" height=\"434\" class=\"alignnone size-full wp-image-27827 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/434;\" \/><\/a><br \/>\n<em>Marketing Your Business in the Physical World vs. Online<\/em><\/p>\n<p>Anyway who has been paying attention will have noticed that the traditional marketing techniques, such as general advertisements and sidebar adverts, are slowly dying, yet they&#8217;re still everywhere. In the coming years, their limited impact will be reduced even further, to the point that by 2020 you might not even see a \u201ctraditional advert\u201d anywhere online. It&#8217;ll be more like the services offered at <a target=\"_blank\" href=\"https:\/\/www.sticky.digital\/\">www.Sticky.Digital<\/a>, such as inbound marketing, whereby people discover a business through the quality content they provide. It takes the usual way of doing things &#8211; going out and finding people &#8211; and turning it up on its head. <\/p>\n<h3>CRM Software<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2015\/a-boon-to-small-businesses-crm-software-with-features-galore\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-1.png\" alt=\"Looking to the Future of Digital Marketing 1\" width=\"680\" height=\"409\" class=\"alignnone size-full wp-image-27826 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/409;\" \/><\/a><br \/>\n<em>A Boon To Small Businesses: CRM Software With Features Galore<\/em><\/p>\n<p>The <a target=\"_blank\" href=\"https:\/\/andysowards.com\/blog\/2017\/finished-product-understanding-customers-wants\/\">relationship between the company and the client<\/a> has improved significantly offered the past few years, especially since the rise of social media. Today, a customer can send a message to a company and receive a reply in minutes. That&#8217;s pretty impressive, and it&#8217;s a great form of marketing. In the future, the increased use of CRM (customer relationship management) software will blur the lines between client and business even further, allowing for a deeper, more sustained relationship to form. It&#8217;s probable that this software will allow a company to have much more information about the customer, and in real time, too, which will open up more and more possibilities when it comes to marketing. <\/p>\n<h3>Personalisation<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2017\/australia-increased-internet-coverage-digital-marketing-impacting-brands\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-for-a-new-career-4.jpg\" alt=\"Looking for a new career - 4\" width=\"540\" height=\"303\" class=\"alignnone size-full wp-image-27823 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/303;\" \/><\/a><br \/>\n<em>Australia: Increased Internet Coverage &#038; How Digital Marketing Is Impacting Brands<\/em><\/p>\n<p>If you want to look at how the internet will be in five years, look at what the big guys are doing now. Amazon, Google, Facebook, et al have all made <a target=\"_blank\" href=\"http:\/\/www.bbc.co.uk\/news\/technology-36773409\">personalization an essential part of their marketing<\/a>. Everybody wants to be an individual; companies will make them one by tailoring their website to each user, using their past experiences and searches as the basis. <\/p>\n<p><a href=\"http:\/\/infinigeek.com\/give-business-edge-great-tech\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg\" alt=\"Looking to the Future of Digital Marketing 3\" width=\"550\" height=\"330\" class=\"alignnone size-full wp-image-27824 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/330;\" \/><\/a><br \/>\n<em>Give Your Business The Edge With Great Tech<\/em><\/p>\n<p>These are just a sample of what&#8217;s to come. Get a head start on integrating these practices into your business now, and you&#8217;ll have a head start on your competitors. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing world is pretty advanced as it is, but it&#8217;s still in its relative infancy compared with what&#8217;s to come. In the coming years, there won&#8217;t be a marketing<\/p>\n","protected":false},"author":1,"featured_media":27824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[111,1],"tags":[6889,5904,626,1486,6303,3684,6286,6117,1211,6207,6925,7256,995,5892,6823,7259,1127,7260,5800,6826,6415,1136,7257,4298,5893,227,5879,21,6127,7258],"class_list":["post-27819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tech","tag-advanced-tech","tag-advertising","tag-brand","tag-crm","tag-crm-software","tag-customer","tag-customer-support","tag-customer-data","tag-customization","tag-devices","tag-digital-advertising","tag-digital-marketing","tag-laptop","tag-marketing","tag-marketing-startegy","tag-marketing-trends","tag-mobile","tag-mobile-marketing","tag-online-marketing","tag-online-reputation","tag-online-shopping","tag-pc","tag-personalization","tag-search-engine","tag-seo","tag-software","tag-tech","tag-technology","tag-traditional-marketing","tag-types-of-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Looking to the Future of Digital Marketing<\/title>\n<meta name=\"description\" content=\"The marketing world is pretty advanced as it is, but it&#039;s still in its relative infancy compared with what&#039;s to come. In the coming years, there won&#039;t be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking to the Future of Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"The marketing world is pretty advanced as it is, but it&#039;s still in its relative infancy compared with what&#039;s to come. 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