{"id":29037,"date":"2017-11-28T19:14:18","date_gmt":"2017-11-28T23:14:18","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=29037"},"modified":"2023-07-06T21:52:05","modified_gmt":"2023-07-07T01:52:05","slug":"3-online-ad-mistakes-new-business-owners-make","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2017\/3-online-ad-mistakes-new-business-owners-make\/","title":{"rendered":"3 Online Ad Mistakes All New Business Owners Make"},"content":{"rendered":"<p>Online advertising is a must for the modern entrepreneur. If you&#8217;re going to make a splash, you should spend <i>some<\/i> of your advertising budget on print and banner ads, but for the most part, online is where it&#8217;s at.<\/p>\n<p>The online advertising world is relatively new, especially when compared to the print adverts that we all grew up with. Perhaps it is unsurprising, then, that new business owners &#8212; or those who are advertising online for the first time &#8212; keep making the same mistakes. Everyone is still trying to figure online advertising out; the industry is still relatively new, it&#8217;s far from easy to an untrained observer, and as a result, entrepreneurs en masse make the same series of miscalculations.<\/p>\n<p>If you have an online advertising campaign for your business that isn&#8217;t performing the way you hoped, it might be wise to browse through the most common mistakes that newbie entrepreneurs tend to make\u201d\u00a6<\/p>\n<h3>#1 &#8211; Failing To Utilize Google Adwords<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2016\/adwords-tips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29044 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-1.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 1\" width=\"710\" height=\"434\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/434;\" \/><\/a><br \/>\n<em>Simple Adwords Hacks That Will Improve Your Campaigns<\/em><\/p>\n<p>The Google Adwords platform is usually the first type of online advertisement that new business owners tend to try. Adwords is produced by a well-known brand that seems familiar, and there&#8217;s usually discounts and special deals to tempt you to sign up.<\/p>\n<p><a href=\"http:\/\/infinigeek.com\/10-reasons-making-money-online-today-is-easier-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29043 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-2.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 2\" width=\"640\" height=\"480\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/480;\" \/><\/a><br \/>\n<em>10 Reasons Making Money Online Today Is Easier Than Ever Before!<\/em><\/p>\n<p>However, it&#8217;s at this point that things go wrong. Adwords is confusing; you can&#8217;t just set it up, sit back, and wait for the customers to roll in. It requires research, dedication, and an in-depth level of knowledge about all the different aspects. There&#8217;s so much to learn with this advertising platform, from the basics like selecting your keywords to understanding how to improve your Adwords quality score&#8211; you have to go through a learning process to get the most from it.<\/p>\n<p>Spend some time &#8212; or outsource to experienced companies &#8212; researching and honing your Adwords technique. It is arguably the most powerful advertising platform you have available to you.<\/p>\n<h3>#2 &#8211; Choosing Irritating Ads<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2013\/how-to-make-an-e-commerce-platform-more-powerful\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29042 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-3.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 3\" width=\"596\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 596px; --smush-placeholder-aspect-ratio: 596\/300;\" \/><\/a><br \/>\n<em>How To Make An e-Commerce Platform More Powerful<\/em><\/p>\n<p>We all know that ad impressions are down; webpage readers tend to <a href=\"https:\/\/techcrunch.com\/2010\/12\/03\/survey-says-63-of-you-ignore-the-ads-on-this-very-page\/\" target=\"_blank\" rel=\"noopener\">ignore banner ads<\/a>; and that adblockers are becoming more and more common. To combat these issues, you may be tempted to make your ads big, loud, dominant on the page&#8230; and extremely irritating.<\/p>\n<p><a href=\"http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/retailandconsumer\/11359924\/The-most-annoying-adverts-from-the-past-15-years.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29046 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-9.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 9\" width=\"620\" height=\"400\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/400;\" \/><\/a><br \/>\n<em>The most annoying adverts from the past 15 years<\/em><\/p>\n<p>If you do find yourself following this train of thought, get off at the next stop. Don&#8217;t do it. The more intrusive, auto-video-playing, loud, page-covering ads there are online, the more users are going to switch on adblockers. You can still have good results with ads that don&#8217;t take over entire pages or blare audio at the user; you just have to work hard to understand how to make the most of your campaign.<\/p>\n<h3>#3 &#8211; You Only Advertise On One Platform<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2017\/run-business-like-visionary-5-tips-revolutionary-entrepreneur\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29041 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-4.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 4\" width=\"970\" height=\"450\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-4.jpg 970w, https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-4-768x356.jpg 768w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/450;\" \/><\/a><br \/>\n<em>How to Run Your Business Like a Visionary: 5 Tips for A Revolutionary Entrepreneur<\/em><\/p>\n<p>Getting to grips with different advertising platforms is tough; each requires a specific learning process. As a result, you likely have a few \u201cfavorites\u201d, rather than spreading your budget across the different advertising opportunities.<\/p>\n<p><a href=\"http:\/\/infinigeek.com\/5-tips-win-digital-marketing-game-2018\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-29040 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-5-1024x378.png\" alt=\"3 Online Ad Mistakes All New Business Owners Make 5\" width=\"1024\" height=\"378\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-5-1024x378.png 1024w, https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-5-768x284.png 768w, https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-5.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/378;\" \/><\/a><br \/>\n<em>5 Tips To Win The Digital Marketing Game In 2018<\/em><\/p>\n<p>If you want to ensure your company is visible, then you have to be visible to a wide set of internet users. Always try and diversify your advertising choices, choosing a mix of websites, Adwords, and social media to create a comprehensive strategy.<\/p>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2017\/4-effective-strategies-handling-social-media-complaints\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-29045 lazyload\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/3-Online-Ad-Mistakes-All-New-Business-Owners-Make-7.jpg\" alt=\"3 Online Ad Mistakes All New Business Owners Make 7\" width=\"500\" height=\"333\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/333;\" \/><\/a><br \/>\n<em>4 Effective Strategies for Handling Social Media Complaints<\/em><\/p>\n<p>If you can avoid the mistakes above, your <a href=\"https:\/\/andysowards.com\/blog\/category\/business\/\" target=\"_blank\" rel=\"noopener\">business<\/a> will be destined for online advertising success&#8211; good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertising is a must for the modern entrepreneur. If you&#8217;re going to make a splash, you should spend some of your advertising budget on print and banner ads, but<\/p>\n","protected":false},"author":1,"featured_media":29045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[511,109],"tags":[6852,7952,837,801,5963,5891,6437,7956,7256,2048,89,7953,4309,7950,5892,6212,7951,1718,7955,7958,7947,6098,7948,5893,7957,7949,6172,5879,21,7959,7954,220,7880,677],"class_list":["post-29037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-business","tag-ad-campaigns","tag-ad-platform","tag-ads","tag-advertisement","tag-adwords","tag-business","tag-business-owners","tag-digital-advertisments","tag-digital-marketing","tag-entrepreneurs","tag-google","tag-google-adwords","tag-google-ranking","tag-irritating-ads","tag-marketing","tag-marketing-campaigns","tag-marketing-platform","tag-mistakes","tag-new-business-woners","tag-online-ad-mistakes","tag-online-ads","tag-online-advertising","tag-online-advertising-mistakes","tag-seo","tag-seo-tools","tag-small-business-owners","tag-start-ups","tag-tech","tag-technology","tag-tips-to-avoid-mistakes","tag-using-adwords","tag-website","tag-website-ranking","tag-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Online Ad Mistakes All New Business Owners Make<\/title>\n<meta name=\"description\" content=\"Online advertising is a must for the modern entrepreneur. If you&#039;re going to make a splash, you should spend some of your advertising budget on print and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2017\/3-online-ad-mistakes-new-business-owners-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Online Ad Mistakes All New Business Owners Make\" \/>\n<meta property=\"og:description\" content=\"Online advertising is a must for the modern entrepreneur. 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