{"id":31590,"date":"2018-08-20T18:00:45","date_gmt":"2018-08-20T22:00:45","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=31590"},"modified":"2018-08-20T18:00:45","modified_gmt":"2018-08-20T22:00:45","slug":"3-mistakes-can-ruin-businesss-reputation","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/","title":{"rendered":"3 Mistakes that Can Ruin Your Business\u00e2\u20ac\u2122s Reputation"},"content":{"rendered":"

If you\u00e2\u20ac\u2122re a fan of early \u00e2\u20ac\u02dc80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners should care a great deal about their company\u00e2\u20ac\u2122s standing online. That\u00e2\u20ac\u2122s because the way your operation is perceived \u00e2\u20ac\u201c\u00e2\u20ac\u201c particularly across digital platforms \u00e2\u20ac\u201c\u00e2\u20ac\u201c can have a massive effect on your business\u00e2\u20ac\u2122s long-term sustainability. Indeed, if you currently don\u00e2\u20ac\u2122t prioritize building a positive brand<\/a>, you could unknowingly make any of these three mistakes that will wreck your company\u00e2\u20ac\u2122s reputation and put your sales team behind the eight-ball. Fortunately, by learning about these missteps here you can work to avoid them in the future:<\/p>\n

Not Following Up<\/h3>\n

\"reputation-and-its-risks\"<\/a>
\nReputation and Its Risks<\/em><\/p>\n

Most businesses have some presence on at least one social-media channel. Social media can provide a marketing team with a number of opportunities to engage with potential leads<\/a>. Though, it also presents a set of unique challenges. It\u00e2\u20ac\u2122s not enough, for instance, to merely connect with a lead once and then forget about them afterward. People love it when a business goes the extra mile to offer resources or, at the very least, reaches out to touch base. Conversely, there\u00e2\u20ac\u2122s nothing more frustrating than when a company goes radio silent on social media. Not answering your followers\u00e2\u20ac\u2122 questions and failing to address their concerns will tarnish your good name in a flash.<\/p>\n

Phoning in Content<\/h3>\n

\"how-to-make-less-mediocre-content\"<\/a>
\nHow To Make Less Mediocre Content<\/em><\/p>\n

As any professional worth their salt will tell you, content is vital to developing a marketing campaign. Content is great for a website\u00e2\u20ac\u2122s SEO<\/a>, and it can also serve as a fantastic means to attract interest from leads. Still, the quality of content is generally more important than the quantity you produce. Yes, having more content might improve your online visibility a little, but that content has to be valuable as well. Blogs, videos, and posts that don\u00e2\u20ac\u2122t supply your audience with a resource of some kind won\u00e2\u20ac\u2122t help your brand or website develop. In fact, writing tons of mediocre content won\u00e2\u20ac\u2122t improve your reputation \u00e2\u20ac\u201c\u00e2\u20ac\u201c it\u00e2\u20ac\u2122ll make you look unprofessional instead.<\/p>\n

Logistical Errors<\/h3>\n

\"this-brand-spent-1000-plus-hours-perfecting-their-logistical-nightmare\"<\/a>
\nThis Ice Cream Retailer Figured Out How to Turn a Logistical Nightmare Into a Stellar Brand Experience<\/em><\/p>\n

Making a sale is wonderful \u00e2\u20ac\u201c\u00e2\u20ac\u201c provided your company has the internal processes to deliver on your sales team\u00e2\u20ac\u2122s promises. One of the fastest ways to lose your customers\u00e2\u20ac\u2122 loyalty and faith is to mess up their orders. And even if you correct the mistakes after the fact, most of the time it will be too late to restore trust in your company. If your business has struggled with managing deliveries and shipments in the past, consider reaching out to a third party logistics<\/a> company. Otherwise, you\u00e2\u20ac\u2122ll probably see a substantial decrease in the number of orders you get in the first place!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u00e2\u20ac\u2122re a fan of early \u00e2\u20ac\u02dc80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners should care a<\/p>\n","protected":false},"author":1,"featured_media":31592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109],"tags":[102,5882,116,626,7212,5907,5891,571,8886,988,6661,5892,5759,5760,1205,115],"class_list":["post-31590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-blog","tag-blogging","tag-blogs","tag-brand","tag-brand-reputation","tag-branding","tag-business","tag-content","tag-content-creation","tag-entrepreneur","tag-logistics","tag-marketing","tag-reputation","tag-reputation-management","tag-social-media","tag-tips"],"yoast_head":"\n3 Mistakes that Can Ruin Your Business\u00e2\u20ac\u2122s Reputation<\/title>\n<meta name=\"description\" content=\"If you\u00e2\u20ac\u2122re a fan of early \u00e2\u20ac\u02dc80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Mistakes that Can Ruin Your Business\u00e2\u20ac\u2122s Reputation\" \/>\n<meta property=\"og:description\" content=\"If you\u00e2\u20ac\u2122re a fan of early \u00e2\u20ac\u02dc80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-20T22:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andysowards.com\/blog\/assets\/this-brand-spent-1000-plus-hours-perfecting-their-logistical-nightmare.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/\",\"url\":\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/\",\"name\":\"3 Mistakes that Can Ruin Your Business\u00e2\u20ac\u2122s Reputation\",\"isPartOf\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2018\/3-mistakes-can-ruin-businesss-reputation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/andysowards.com\/blog\/assets\/this-brand-spent-1000-plus-hours-perfecting-their-logistical-nightmare.jpg\",\"datePublished\":\"2018-08-20T22:00:45+00:00\",\"dateModified\":\"2018-08-20T22:00:45+00:00\",\"author\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d\"},\"description\":\"If you\u00e2\u20ac\u2122re a fan of early \u00e2\u20ac\u02dc80s rock music, then you know Joan Jett could care less about her bad reputation. 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