{"id":37020,"date":"2020-03-03T14:11:11","date_gmt":"2020-03-03T18:11:11","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=37020"},"modified":"2020-03-03T14:11:11","modified_gmt":"2020-03-03T18:11:11","slug":"search-engine-marketing-works-employing-3-key-strategies-competitors","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/","title":{"rendered":"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?"},"content":{"rendered":"<p>According to <a target=\"_blank\" href=\"https:\/\/www.infoentrepreneurs.org\/en\/guides\/understand-your-competitors\/\">Info Entrepreneurs<\/a>, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their every move, you can better understand the gaps in your market and what exactly that you can personally focus on for your own business.<\/p>\n<p>One specific area of your competitors\u00e2\u20ac\u2122 businesses that you should be focusing a great deal on is their marketing. What platforms are they marketing on? Who do they appear to be marketing to? Are there are specific techniques that they use when marketing their business?<\/p>\n<p>I know, I know. It\u00e2\u20ac\u2122s a lot to take in. But would if we helped you figure out which three key strategies your competitors are using for their marketing that you might not be? Luckily for you, those key strategies are listed below!<\/p>\n<h2><b>1. Searching for the best keywords via keyword tools<\/b><\/h2>\n<p><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/nn0ypxTlLwM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>SEO keywords for search engine marketing can be generated on the top of your head, or better yet, you can use keyword tools that can help you come up with the best short- and long-tailed keywords.<\/p>\n<p>The keywords these instruments come up with may surprise you. You may have never thought that a certain keyword would be commonly-searched for until you used one of these tools. That\u00e2\u20ac\u2122s why they exist: to make things easier for you and to help open your eyes to keywords you never thought of on your own.<\/p>\n<h2><b>2. Opting for pay-per-click (PPC) advertising<\/b><\/h2>\n<p><a href=\"https:\/\/adage.com\/article\/industry-insights\/successful-social-media-ads-target-passive-user-experience\/2167416\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience-1024x683.jpg\" alt=\"successful-social-media-ads-target-passive-user-experience\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-37021 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience-768x512.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/a><br \/>\n<em>SUCCESSFUL SOCIAL MEDIA ADS TARGET THE PASSIVE USER EXPERIENCE<\/em><\/p>\n<p>The whole point of search engine marketing is gaining traffic through the use of the right SEO keywords. SEO is certainly free. However, companies whose SEO skills aren\u00e2\u20ac\u2122t the greatest or who are looking to boost the non-organic traffic to their website are most likely interested in engaging in pay-per-click advertising.<\/p>\n<p>PPC advertising isn\u00e2\u20ac\u2122t free (hence its name), but it\u00e2\u20ac\u2122s one of the many ways most of your competitors are staying on top of their game. Popular PPC search engine advertising platforms include Google Ads and Microsoft Advertising.<\/p>\n<h3>3. Using a digital marketing agency<\/h3>\n<p><a href=\"https:\/\/andysowards.com\/blog\/2019\/key-advantages-hiring-digital-marketing-agency\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/hiring-digital-marketing-strategy-1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/286;\" \/><\/a><br \/>\n<em>The Key Advantages of Hiring a Digital Marketing Agency<\/em><\/p>\n<p>You\u00e2\u20ac\u2122re an expert at business and what your business is known for providing, not necessarily marketing. Although marketing is a subcategory of business, the truth is, marketing bores or even confuses a lot of business owners. They\u00e2\u20ac\u2122d rather do what they love, make profit, and not worry about the technical, behind-the-scenes aspects of their business.<\/p>\n<p>But that\u00e2\u20ac\u2122s not how you keep and attract new customers; marketing is critical. But if you lack the time, knowledge, skill, and\/or interest in marketing, our best advice is to use a <a target=\"_blank\" href=\"http:\/\/mabbly.com\">digital marketing agency<\/a> to help you with that process. Agencies are marketing experts, and all you have to do is sit back while they bring results to you. Chances are, your competitors are using one already!<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Marketing is by no means an easy task. From figuring out your target audience to attracting new customers to your business through the use of the right SEO keywords, it can be complex stuff. But when you employ the latter three strategies into the search engine marketing aspect of your business, you, too, can enjoy the fruits of your labor, just like your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their every move, you can better understand<\/p>\n","protected":false},"author":1,"featured_media":37021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[5891,9195,5875,988,685,11857,6018,5892,7626,5800,4216,5893,9040],"class_list":["post-37020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-business","tag-business-marketing","tag-content-marketing","tag-entrepreneur","tag-info","tag-information-entrepreneur","tag-keywords","tag-marketing","tag-marketing-tips","tag-online-marketing","tag-search-engine-optimization","tag-seo","tag-seo-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?<\/title>\n<meta name=\"description\" content=\"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?\" \/>\n<meta property=\"og:description\" content=\"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-03T18:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/\",\"url\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/\",\"name\":\"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?\",\"isPartOf\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg\",\"datePublished\":\"2020-03-03T18:11:11+00:00\",\"dateModified\":\"2020-03-03T18:11:11+00:00\",\"author\":{\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d\"},\"description\":\"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their\",\"breadcrumb\":{\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage\",\"url\":\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg\",\"contentUrl\":\"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/andysowards.com\/blog\/#website\",\"url\":\"https:\/\/andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?","description":"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?","og_description":"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their","og_url":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2020-03-03T18:11:11+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/","url":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/","name":"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage"},"image":{"@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg","datePublished":"2020-03-03T18:11:11+00:00","dateModified":"2020-03-03T18:11:11+00:00","author":{"@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"description":"According to Info Entrepreneurs, knowing who your competitors are and learning more about them is critical in order to be successful. By watching their","breadcrumb":{"@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#primaryimage","url":"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg","contentUrl":"https:\/\/andysowards.com\/blog\/assets\/successful-social-media-ads-target-passive-user-experience.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/andysowards.com\/blog\/2020\/search-engine-marketing-works-employing-3-key-strategies-competitors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Search Engine Marketing Works: Are You Employing These 3 Key Strategies of Your Competitors?"}]},{"@type":"WebSite","@id":"https:\/\/andysowards.com\/blog\/#website","url":"https:\/\/andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/37020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=37020"}],"version-history":[{"count":1,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/37020\/revisions"}],"predecessor-version":[{"id":37022,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/37020\/revisions\/37022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media\/37021"}],"wp:attachment":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=37020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=37020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=37020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}