{"id":38974,"date":"2020-10-06T12:37:50","date_gmt":"2020-10-06T16:37:50","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=38974"},"modified":"2020-10-06T12:37:52","modified_gmt":"2020-10-06T16:37:52","slug":"how-small-businesses-can-market-more-efficiently","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2020\/how-small-businesses-can-market-more-efficiently\/","title":{"rendered":"How Small Businesses Can Market More Efficiently"},"content":{"rendered":"\n<p>Time and money are extremely valuable commodities for small businesses and startups. Indeed, wasting capital on any ventures that don\u00e2\u20ac\u2122t deliver some form of meaningful ROI can have a severe negative impact on a growing company. Given that fact, all marketing professionals working for small organizations should seek to be as efficient with their resources as possible. While this is undoubtedly a difficult task, it is possible for small businesses to make the most of their time and money when they pursue a new marketing strategy. Here are four tips you can use to achieve the best results possible given common budgetary restraints:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Listen First<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2017\/04\/29\/six-ways-listening-improves-the-customer-experience\/#3d25860072da\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"641\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/six-ways-listening-improves-the-customer-experience.jpg\" alt=\"\" class=\"wp-image-38978 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/six-ways-listening-improves-the-customer-experience.jpg 960w, https:\/\/andysowards.com\/blog\/assets\/six-ways-listening-improves-the-customer-experience-768x513.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/641;\" \/><\/a><figcaption>Six Ways Listening Improves The Customer Experience<\/figcaption><\/figure>\n\n\n\n<p>New business leaders may \u00e2\u20ac\u201c\u00e2\u20ac\u201c\u00c2\u00a0 understandably \u00e2\u20ac\u201c\u00e2\u20ac\u201c feel excited to try out marketing tactics as soon as possible. However, it\u00e2\u20ac\u2122s unwise to make any marketing decisions without meaningful data to back them up. It\u00e2\u20ac\u2122s imperative for marketing pros to understand their customer base so that they can craft campaigns that will resonate with them. Partnering with <a href=\"https:\/\/researchamericainc.com\/telephone-surveys.php\" target=\"_blank\" rel=\"noreferrer noopener\">telephone survey companies<\/a> and other market research firms can give you a clear picture of your customer base and inform the choices you need to make down the road. Don\u00e2\u20ac\u2122t skip this step!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Small<\/strong><\/h2>\n\n\n\n<p>There\u00e2\u20ac\u2122s no reason to expend a huge portion of your given marketing budget on an unproven or novel technique. Rather than going \u00e2\u20ac\u0153all in\u00e2\u20ac\u009d on any given strategy, it\u00e2\u20ac\u2122s better to start things small. This way, you can increase or decrease the amount of money your company spends on a tactic depending on the success (or lack thereof) your team experiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avoid Fads &amp; Gimmicks<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inc.com\/tanya-hall\/2020-marketing-trends-what-to-focus-on-what-to-avoid.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/2020-marketing-trends-what-to-focus-on-what-to-avoid-1024x576.jpg\" alt=\"\" class=\"wp-image-38977 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/2020-marketing-trends-what-to-focus-on-what-to-avoid-1024x576.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/2020-marketing-trends-what-to-focus-on-what-to-avoid-768x432.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/2020-marketing-trends-what-to-focus-on-what-to-avoid-1536x864.jpg 1536w, https:\/\/andysowards.com\/blog\/assets\/2020-marketing-trends-what-to-focus-on-what-to-avoid.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><figcaption>2020 Marketing Trends &#8211; What to Focus On, and What to Avoid<\/figcaption><\/figure>\n\n\n\n<p>Just because your competitors decide to embrace every fad on social media, it doesn\u00e2\u20ac\u2122t mean your company should follow suit. In many instances, popular fads and gimmicks don\u00e2\u20ac\u2122t offer widespread value. Trying to replicate the success of large companies or businesses in unrelated fields won\u00e2\u20ac\u2122t necessarily lead to positive results for your organization. Sticking with what works for <em>you<\/em> is preferable to constantly chasing the latest marketing craze.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep it Simple<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrepreneur.com\/article\/356372\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"700\" height=\"350\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/This-Simple-Editor-Helps-Make-Video-Marketing-Easy.jpg\" alt=\"\" class=\"wp-image-38976 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/350;\" \/><\/a><figcaption>This Simple Editor Helps Make Video Marketing Easy<\/figcaption><\/figure>\n\n\n\n<p>Though some professionals try to make digital marketing seem inordinately complex, the truth is that following key, basic principles will ensure your business stays on the right track. Use common sense and provide your audience with a simple, but meaningful digital experience. Don\u00e2\u20ac\u2122t worry if your blogs aren\u00e2\u20ac\u2122t the most refined or if your <a rel=\"noreferrer noopener\" href=\"https:\/\/andysowards.com\/blog\/2020\/3-benefits-of-video-marketing-for-all-businesses\/\" target=\"_blank\">video marketing<\/a> techniques are elementary. Prioritizing the simple things will allow you to save money and time \u00e2\u20ac\u201c\u00e2\u20ac\u201c while also keeping your team happy as well. Remember, you don\u00e2\u20ac\u2122t have to reinvent the wheel to find success through digital marketing and advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time and money are extremely valuable commodities for small businesses and startups. Indeed, wasting capital on any ventures that don\u00e2\u20ac\u2122t deliver some form of meaningful ROI can have a severe<\/p>\n","protected":false},"author":1,"featured_media":38976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[5891,6054,12442,10360,988,12846,8988,5892,7626,9834,115,452,12823],"class_list":["post-38974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-business","tag-customer-satisfaction","tag-customer-support-2","tag-customer-survey","tag-entrepreneur","tag-gimmick","tag-kiss","tag-marketing","tag-marketing-tips","tag-surveys","tag-tips","tag-trends","tag-video-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Small Businesses Can Market More Efficiently<\/title>\n<meta name=\"description\" content=\"Time and money are extremely valuable commodities for small businesses and startups. 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