{"id":39165,"date":"2020-10-20T16:07:05","date_gmt":"2020-10-20T20:07:05","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=39165"},"modified":"2020-10-20T16:07:07","modified_gmt":"2020-10-20T20:07:07","slug":"professional-email-services-and-why-you-need-one","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2020\/professional-email-services-and-why-you-need-one\/","title":{"rendered":"Professional Email Services and Why You Need One"},"content":{"rendered":"\n

Email can be thought of as the lifeblood of the direct marketing mix. If you use email to directly sell and send content to your customers as most businesses do – deciding to use a professional email service makes a lot of sense. <\/p>\n\n\n\n

To help small to medium-size enterprises decide if it\u00e2\u20ac\u2122s for them, this article is going to zero in on the benefits of a professional email service.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How Professional Email Services can boost your business<\/h1>\n\n\n\n

The number one benefit a professional email service provides, besides that all-important business email address, is comprehensive security features. Worth considering in a climate where, on average, one in three small businesses suffer cybersecurity attacks, the majority of which involve email phishing. <\/p>\n\n\n\n

If you aren\u00e2\u20ac\u2122t protecting the security and privacy of your customers consider this. Most say they won\u00e2\u20ac\u2122t ever use a business again if their data has been compromised as a result of poor cybersecurity. <\/p>\n\n\n\n

To explain email hosting, the old way of doing bulk emailing used in-house servers to host your account. Not everyone could afford a server because they\u00e2\u20ac\u2122re very expensive – in fact, hardly anyone could apart from big businesses. This is why the demand for shared and dedicated hosting grew. <\/p>\n\n\n\n

Once email and website hosting<\/a> could be shared across several hosting servers, you only had to buy a subscription. The popularity of using email for marketing exploded. Now, billions of emails are sent every day to billions of users because everyone has hosting.\u00c2\u00a0<\/p>\n\n\n\n

This means top technology teams are behind hosting companies and email security is top of their list. You get that expertise included, and most will auto update the latest security for emails on your behalf. All plans cater to business needs, such as enabling you to manage several users or employees and access those crucial cybersecurity protections while enjoying easy and fast connectivity.<\/p>\n\n\n\n

For smaller businesses, because you won\u00e2\u20ac\u2122t always know how to fix a major issue with your email service, or stop it going down, an email service combined with expert customer support is a very valuable boost indeed.<\/p>\n\n\n\n

What is Professional Email?<\/h2>\n\n\n\n

To define professional email is simple. It\u00e2\u20ac\u2122s the combination of using a professional email hosting service AND your chosen email address. <\/p>\n\n\n\n

With hosting, the main benefit of all that security is that your content makes it into the recipient\u00e2\u20ac\u2122s inbox because it doesn\u00e2\u20ac\u2122t alarm the dreaded spam filters.<\/p>\n\n\n\n

Once your email has arrived, pause and consider how much time you spent crafting great content to sign up those email subscribers in the first place. It\u00e2\u20ac\u2122s important to have a professional email address and format to increase your chances of getting your email opened, once it\u00e2\u20ac\u2122s in the inbox. <\/p>\n\n\n\n

It\u00e2\u20ac\u2122s got to look right, which is the main benefit of having a professional email address.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Professional Email attributes<\/h2>\n\n\n\n

According to Statista, 55% of emails arriving in our inboxes are registered as spam. To boost the chances of your email staying in an inbox and being read, I\u00e2\u20ac\u2122ll need to just backtrack a step in case you don\u00e2\u20ac\u2122t have all the components for a professional email address sorted. <\/p>\n\n\n\n

Custom domain<\/h3>\n\n\n\n

You\u00e2\u20ac\u2122re more likely to have your email read if your readers can see your enterprise\u00e2\u20ac\u2122s name in the email address. A custom domain is the name of your business connected to your webpage IP address. A domain usually takes the format www.mybusiness.com<\/em>.<\/p>\n\n\n\n

The domain part, mybusiness.com<\/em>, is the part you want to use after the \u00e2\u20ac\u02dc@\u00e2\u20ac\u2122 symbol to make a professional email address name. So the whole thing might look like this:<\/p>\n\n\n\n

Myname@mybusiness.com<\/p>\n\n\n\n

You\u00e2\u20ac\u2122ve probably got this covered if you are thinking about professional email services, but just in case, there\u00e2\u20ac\u2122s a great set of tools for all things related to domains here<\/a> to get you started.<\/p>\n\n\n\n

Now, back to what you need.<\/p>\n\n\n\n

Domain email address<\/h3>\n\n\n\n

Think about your business domain name. Visualize it in your mind. We\u00e2\u20ac\u2122re going to use the website domain searchenginedays.com<\/em> to illustrate a common error and show you why it\u00e2\u20ac\u2122s important to add professional email to your business \u00e2\u20ac\u02dcwardrobe\u00e2\u20ac\u2122. Just imagine receiving information about a new SEO guide in your inbox from this address:<\/p>\n\n\n\n

legendsearchenginedays@gmail.com<\/p>\n\n\n\n

You might have noticed the sender, whom we\u00e2\u20ac\u2122ll call Tom Legend, probably genuinely thought he was being unique, on-brand, and clever putting his surname and business website domain name together when using a Gmail address. <\/p>\n\n\n\n

He was probably trying to work out how to stylize that compulsory ending \u00e2\u20ac\u02dc@gmail.com\u00e2\u20ac\u2122 with his domain name, searchenginedays.com<\/em>. Unfortunately, as he is using @gmail.com he has to have that ending. <\/p>\n\n\n\n

Also, I\u00e2\u20ac\u2122m not sure if he is a legend, or if the name is about search engines, but it\u00e2\u20ac\u2122s one of those word combinations that if I got it in my inbox I would move it straight to spam. It just doesn\u00e2\u20ac\u2122t look right.<\/p>\n\n\n\n

Email users today are hot-fingered when blocking suspicious-looking addresses. Most people take 1.5 seconds to make that decision so you don\u00e2\u20ac\u2122t have long to make the correct first impression.  <\/p>\n\n\n\n

Better to have a domain email address like this:<\/p>\n\n\n\n

Tom.Legend@searchenginedays.com<\/p>\n\n\n\n

Now he looks the part. See the difference?<\/p>\n\n\n\n

An email signature<\/h3>\n\n\n\n

Any professional email address service lets you customize a signature but how easy it is to do varies enormously. It\u00e2\u20ac\u2122s probably useful to think about what you\u00e2\u20ac\u2122d like to customize it with.<\/p>\n\n\n\n

In a great email signature, recipients will be looking to see:<\/p>\n\n\n\n

  1. the name of the sender and their professional title,<\/li>
  2. business name, <\/li>
  3. a full street address, <\/li>
  4. mobile number,<\/li>
  5. social media icons,<\/li>
  6. custom email address, and<\/li>
  7. a matching website.<\/li><\/ol>\n\n\n\n

    Additionally, they\u00e2\u20ac\u2122ll ask are the right things hyperlinked? Is there a  logo? There\u00e2\u20ac\u2122s quite a lot in that little signature at the bottom of an email if you really examine it.<\/p>\n\n\n\n

    To help you, have a look at these sites for in-depth ideas about the elements you need to create a professional email signature:<\/p>\n\n\n\n