{"id":40885,"date":"2021-04-21T15:12:09","date_gmt":"2021-04-21T19:12:09","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=40885"},"modified":"2021-04-21T15:12:10","modified_gmt":"2021-04-21T19:12:10","slug":"10-ways-marketing-can-help-you-avoid-company-debt","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/","title":{"rendered":"10 Ways Marketing can Help You Avoid Company Debt"},"content":{"rendered":"\n<p><strong><em>Most businesses have some form of debt, especially when they&#8217;re just starting out and haven&#8217;t built up a client base yet. So how can marketing help combat this? Take a look\u201d\u00a6<\/em><\/strong><\/p>\n\n\n\n<p>Whilst a <strong>little debt<\/strong> is just part of running a business, it&#8217;s easy for it to get out of control if you don&#8217;t manage it and don&#8217;t make enough money to keep your debt low. There are lots of ways to keep your <strong>company debt<\/strong> low, but the most powerful tool by far is <strong>marketing<\/strong>.<\/p>\n\n\n\n<p>If you&#8217;re already in a bad position, the companies you owe money to might hire professionals who <a href=\"https:\/\/www.saunders.co.uk\/services\/commercial-litigation\/commercial-high-value-debt-recovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">recover business debt<\/a> to get the money back from you. So, to avoid this scenario, you should <strong>implement marketing<\/strong> into your company as soon as possible.<\/p>\n\n\n\n<p>In this post, we&#8217;re going to explain exactly how it can help you do that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Marketing Help You Avoid Company Debt?<\/h2>\n\n\n\n<p><strong>Marketing<\/strong> is one of those things lots of companies don&#8217;t put the time into. However, setting up shop and putting a sign up isn&#8217;t enough anymore, and is a sure-fire way to end up in <strong>company debt<\/strong>.<\/p>\n\n\n\n<p>In today&#8217;s digital world, <strong>marketing is more important than ever<\/strong>, with websites taking over the traditional marketplace. To give you a better idea of exactly how <strong>marketing helps businesses stay out of debt in 2021<\/strong>, here are 10 ways it can do that:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Informs your audience<\/h3>\n\n\n\n<p>Today&#8217;s marketplace is more crowded than ever. So, in order to get your message out to your target audience, <strong>you need marketing<\/strong>.<\/p>\n\n\n\n<p>You need to explain to your customers why they should choose your business over your competitors&#8217;. Consider these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How do you serve the needs of your customers?<\/li><li>Do you have a story of how the business got started that could resonate with people?<\/li><li>What are the core values of your company that your audience can relate to?<\/li><\/ul>\n\n\n\n<p>Answering these questions, and others through a <strong>good marketing strategy<\/strong>, gives you the best chance to keep out of <strong>company debt<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Engages with them<\/h3>\n\n\n\n<p>Simply serving a customer and letting them go on their way isn&#8217;t enough to keep them coming back for more. If you go out for a meal and the owner asks you about your day, you&#8217;re more likely to go back there because of the engagement.<\/p>\n\n\n\n<p>With <strong>digital marketing<\/strong>, you can take this one step further by following up on their experience. You can send them<strong> <\/strong>follow-up emails to help you keep a regular customer base who will come back through your door and keep you out of <strong>company debt<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Builds your reputation<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/business-reputation-management-avoid-company-debt-1024x681.jpg\" alt=\"\" class=\"wp-image-40888 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/business-reputation-management-avoid-company-debt-1024x681.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/business-reputation-management-avoid-company-debt-768x511.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/business-reputation-management-avoid-company-debt.jpg 1379w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/681;\" \/><\/figure>\n\n\n\n<p>Speaking of reputation, building a good one is the key to a successful, <strong>debt-free business<\/strong>. Because <strong>marketing<\/strong> spreads the word about your business, it has a huge influence over your reputation. Some ideas for building this through marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Well-designed email campaigns<\/li><li>High-quality images on your website and in your marketing materials<\/li><li>Engaging website copy that reflects your brand<\/li><li>Having good online reviews across different platforms<\/li><\/ul>\n\n\n\n<p>All of these <a href=\"https:\/\/marketbusinessnews.com\/financial-glossary\/what-are-marketing-tactics-definition-and-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing tactics<\/a>, and more, help build your online reputation, establish credibility, and build trust with potential customers.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Keeps your audience up to date<\/h3>\n\n\n\n<p>The more times you can put your brand name, logo, and core message into people&#8217;s heads the better. As long as the <strong>marketing is subtle<\/strong>, you can get the customer to a point where they think \u201d\u02dcI need a new shed&#8217; and the next thought is your brand name. You should try:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Emails showcasing new products or services<\/li><li>Newsletters with useful information in them<\/li><li>Social media posts notifying customers of an upcoming sale<\/li><li>Online business listings that put your name everywhere the customer goes<\/li><\/ul>\n\n\n\n<p>These tactics will keep your audience up to date on what your company is doing and remind them of your existence. These kinds of tactics don&#8217;t always show immediate growth but are a good way of <strong>securing business for the future<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Grows your business<\/h3>\n\n\n\n<p>When you <strong>build a company without marketing<\/strong>, it can stagnate or decline if you&#8217;re only retaining your current customer base. Marketing can help expand this base though social media posts and email campaigns that target people you don&#8217;t already do business with.<\/p>\n\n\n\n<p>Essentially, <strong>marketing is the only way to grow your business<\/strong> once word of mouth has run its course.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Gives you a sense of direction<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"711\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/marketing-plan-business-direction-debt-reduction-1024x711.jpg\" alt=\"\" class=\"wp-image-40889 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/marketing-plan-business-direction-debt-reduction-1024x711.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/marketing-plan-business-direction-debt-reduction-768x533.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/marketing-plan-business-direction-debt-reduction.jpg 1378w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/711;\" \/><\/figure>\n\n\n\n<p>Setting out a <strong>marketing plan<\/strong> is fundamentally deciding what you want your company to achieve online in terms of gaining new customers and growing your relationship with current customers.<\/p>\n\n\n\n<p>Having a plan like this in place gives you a sense of direction, because you know who you want to target and how, and you have milestones set up to measure your success. Without objectives, it&#8217;s unlikely you&#8217;ll achieve your goals because you don&#8217;t know what they are.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp; Helps you understand your audience<\/h3>\n\n\n\n<p>Similar to the above point, if you don&#8217;t know your audience you can&#8217;t target them. <strong>Marketing strategies<\/strong> <strong>in the digital age<\/strong> involve a lot of <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/know-your-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">audience and market research<\/a> based on data.<\/p>\n\n\n\n<p>So, if there&#8217;s data showing that 74 percent of people who buy products from a well-known fashion brand are women in their 50s, they can then target that audience specifically. If you want to go into <strong>company debt<\/strong>, spending money marketing to the wrong audience is the way to do it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Gives you the best chance against competitors<\/h3>\n\n\n\n<p>One thing to keep in your mind when it comes to the <strong>success of your business<\/strong> is what your competitors are doing. If you don&#8217;t have a marketing strategy, or you&#8217;re not putting enough resources into it, chances are one of your competitors will be.<\/p>\n\n\n\n<p>Digital marketing has even created a whole host of tools that analyse the marketing campaigns of your competitors so you can learn their tactics and do one better. Staying out of <strong>company debt<\/strong> means beating your competitors, and <strong>marketing is the best way<\/strong> to do that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Allows for optimisation of current business tactics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"730\" data-src=\"https:\/\/andysowards.com\/blog\/assets\/analytics-marketing-data-optimize-current-business-1024x730.jpg\" alt=\"\" class=\"wp-image-40890 lazyload\" data-srcset=\"https:\/\/andysowards.com\/blog\/assets\/analytics-marketing-data-optimize-current-business-1024x730.jpg 1024w, https:\/\/andysowards.com\/blog\/assets\/analytics-marketing-data-optimize-current-business-768x547.jpg 768w, https:\/\/andysowards.com\/blog\/assets\/analytics-marketing-data-optimize-current-business-1536x1094.jpg 1536w, https:\/\/andysowards.com\/blog\/assets\/analytics-marketing-data-optimize-current-business.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/730;\" \/><\/figure>\n\n\n\n<p>As well as data being a way to gain insights into who your audience should be, they also tell you who your current audience is. Analytics tools used by <strong>digital marketers<\/strong> show you who your website is currently receiving visits from and who is making a transaction.<\/p>\n\n\n\n<p>Once you have more insights like these, you can start to develop new strategies and optimise your current ones to make them as effective as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Creates revenue options<\/h3>\n\n\n\n<p>When you&#8217;re just starting out with your business, you tend to be strapped for cash and your options are limited. As your marketing strategies generate more customers, you&#8217;ll begin to have more options which will allow you to make money in different ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, is Marketing a Good Way to Avoid Company Debt?<\/h2>\n\n\n\n<p>In this post, we&#8217;ve shared 10 ways that <strong>marketing can help you grow your company<\/strong> and avoid getting into too much debt.<br>Hopefully we&#8217;ve managed to sell the idea of implementing a <strong>marketing strategy<\/strong> in your company, and you are on track to having a more successful, <strong>debt-free business<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses have some form of debt, especially when they&#8217;re just starting out and haven&#8217;t built up a client base yet. So how can marketing help combat this? Take a<\/p>\n","protected":false},"author":1,"featured_media":40887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,111],"tags":[3939,13988,8500,9195,360,357,1541,13987,13991,12287,13990,5901],"class_list":["post-40885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneur","category-marketing","tag-audience","tag-avoid-debt","tag-business-growth","tag-business-marketing","tag-company","tag-competition","tag-credit","tag-debt-reduction","tag-direction","tag-paying-off-debt","tag-reputation-management-2","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways Marketing can Help You Avoid Company Debt<\/title>\n<meta name=\"description\" content=\"Most businesses have some form of debt, especially when they&#039;re just starting out and haven&#039;t built up a client base yet. So how can marketing help combat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways Marketing can Help You Avoid Company Debt\" \/>\n<meta property=\"og:description\" content=\"Most businesses have some form of debt, especially when they&#039;re just starting out and haven&#039;t built up a client base yet. So how can marketing help combat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T19:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-21T19:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1378\" \/>\n\t<meta property=\"og:image:height\" content=\"919\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/\"},\"author\":{\"name\":\"Andy Sowards\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\"},\"headline\":\"10 Ways Marketing can Help You Avoid Company Debt\",\"datePublished\":\"2021-04-21T19:12:09+00:00\",\"dateModified\":\"2021-04-21T19:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/\"},\"wordCount\":1203,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg\",\"keywords\":[\"audience\",\"avoid-debt\",\"business-growth\",\"business-marketing\",\"company\",\"competition\",\"credit\",\"debt-reduction\",\"direction\",\"paying-off-debt\",\"reputation-management\",\"startup\"],\"articleSection\":[\"Business\",\"Entrepreneur\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/\",\"name\":\"10 Ways Marketing can Help You Avoid Company Debt\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg\",\"datePublished\":\"2021-04-21T19:12:09+00:00\",\"dateModified\":\"2021-04-21T19:12:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\"},\"description\":\"Most businesses have some form of debt, especially when they're just starting out and haven't built up a client base yet. So how can marketing help combat\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg\",\"contentUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg\",\"width\":1378,\"height\":919},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2021\\\/10-ways-marketing-can-help-you-avoid-company-debt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Ways Marketing can Help You Avoid Company Debt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\\\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\\\/\\\/www.andysowards.com\"],\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Ways Marketing can Help You Avoid Company Debt","description":"Most businesses have some form of debt, especially when they're just starting out and haven't built up a client base yet. So how can marketing help combat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/","og_locale":"en_US","og_type":"article","og_title":"10 Ways Marketing can Help You Avoid Company Debt","og_description":"Most businesses have some form of debt, especially when they're just starting out and haven't built up a client base yet. So how can marketing help combat","og_url":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2021-04-21T19:12:09+00:00","article_modified_time":"2021-04-21T19:12:10+00:00","og_image":[{"width":1378,"height":919,"url":"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#article","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/"},"author":{"name":"Andy Sowards","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"headline":"10 Ways Marketing can Help You Avoid Company Debt","datePublished":"2021-04-21T19:12:09+00:00","dateModified":"2021-04-21T19:12:10+00:00","mainEntityOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/"},"wordCount":1203,"commentCount":0,"image":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg","keywords":["audience","avoid-debt","business-growth","business-marketing","company","competition","credit","debt-reduction","direction","paying-off-debt","reputation-management","startup"],"articleSection":["Business","Entrepreneur","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/","url":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/","name":"10 Ways Marketing can Help You Avoid Company Debt","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#primaryimage"},"image":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg","datePublished":"2021-04-21T19:12:09+00:00","dateModified":"2021-04-21T19:12:10+00:00","author":{"@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"description":"Most businesses have some form of debt, especially when they're just starting out and haven't built up a client base yet. So how can marketing help combat","breadcrumb":{"@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#primaryimage","url":"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg","contentUrl":"https:\/\/andysowards.com\/blog\/assets\/10-Ways-Marketing-can-Help-You-Avoid-Company-Debt.jpg","width":1378,"height":919},{"@type":"BreadcrumbList","@id":"https:\/\/andysowards.com\/blog\/2021\/10-ways-marketing-can-help-you-avoid-company-debt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Ways Marketing can Help You Avoid Company Debt"}]},{"@type":"WebSite","@id":"https:\/\/andysowards.com\/blog\/#website","url":"https:\/\/andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=40885"}],"version-history":[{"count":1,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40885\/revisions"}],"predecessor-version":[{"id":40891,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40885\/revisions\/40891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media\/40887"}],"wp:attachment":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=40885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=40885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=40885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}