{"id":50156,"date":"2026-06-17T08:43:41","date_gmt":"2026-06-17T12:43:41","guid":{"rendered":"https:\/\/andysowards.com\/blog\/?p=50156"},"modified":"2026-06-17T08:43:42","modified_gmt":"2026-06-17T12:43:42","slug":"are-your-ads-potentially-making-people-trust-your-brand-less","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2026\/are-your-ads-potentially-making-people-trust-your-brand-less\/","title":{"rendered":"Are Your Ads Potentially Making People Trust Your Brand Less?"},"content":{"rendered":"\n

Someone looks at a pair of shoes one time. One time. They don\u2019t even add them to the cart; they just hover around for a second because the color is nice and the price is questionable- maybe it\u2019s not that bad of a price either. Then, somehow, for the next two weeks, those shoes are everywhere. No exaggeration here either. They\u2019re in the sidebar. They\u2019re in an app. They\u2019re interrupting a video. They\u2019re sitting in a banner ad while that person is trying to read a recipe for pasta sauce or apple strudel or whatever else, which feels super unnecessary here too.<\/p>\n\n\n\n

And okay, yeah, businesses need to advertise. You have no choice; marketing is essential<\/a> to all businesses here, and of course, they do. Nobody\u2019s pretending customers are going to magically remember every brand they\u2019ve ever glanced at; it\u2019s not how it works; everyone knows that. But clearly here, there\u2019s a point where an ad stops feeling like a reminder and starts feeling like a brand has followed someone and just constantly follows. It\u2019s extremely unnerving here.<\/p>\n\n\n\n

But you own a business; that’s what business owners do here, they market, right? A brand can have a great product, the whole thing, and still make people feel weird before they ever buy anything. Because customers don\u2019t experience advertising as some separate little business activity happening in a spreadsheet somewhere like you probably do. Actually, you probably experience it just like them, getting pushed with ads. You don’t really like it, right? Well, they don\u2019t either.<\/p>\n\n\n\n

Nobody Wants to Feel Like a Half-Finished Checkout<\/h2>\n\n\n\n

And what does this even mean, though? Well, there\u2019s something especially irritating about being treated like an abandoned cart with legs. Sure, some people are honestly intentional with doing an abandoned cart,<\/a> assuming they’re actually shopping, because some businesses will hand out coupon codes within 24 hours, so that makes total sense here. But what happens when someone leaves your website? Well, that makes you look bad.<\/p>\n\n\n\n

Like, please relax. The issue isn\u2019t always the ad itself. Sometimes the offer is fine. The product is fine. The copy might even be fine. But what gives about this experience? This experience of emailing them (tracking cookies are involved in this too), them seeing your product basically everywhere, just creates weird vibes where your brand might not even be trusted at that point.<\/p>\n\n\n\n

Desperate Ads Make a Brand Look Less Confident<\/h2>\n\n\n\n

Well, yes, some brands somehow have too much money to spend on advertising, where in person and in every little crevice online, you see that brand (cough cough Temu). It can be unnerving. Now, it can work to do this, but you should keep in mind that being pushy can also make you less confident and less trustworthy too.<\/p>\n\n\n\n

And a big one you often see nowadays is that some ads have this nervous energy to them. Everything is urgent. Everything is a limited-time offer. Everything is the last chance, final call, don\u2019t miss out, hurry now, cart closing, deal ending, clock ticking, please please please buy something. Jokes aside, you see this a lot, right? You see that urgency that technically shouldn\u2019t be there, because it’s literally every week, so clearly this can\u2019t be credible here.<\/p>\n\n\n\n

People can feel that desperation, even if they don\u2019t name it that way. They may just think the company seems pushy or cheap, or not very trustworthy. That\u2019s especially risky for brands selling higher-priced products or services because people usually want a sense of steadiness before spending real money.<\/p>\n\n\n\n

And there\u2019s the Customer Experience<\/h2>\n\n\n\n

Well, at least the customer side of the screen, which you could technically label as customer experience or even the customer journey here. A lot of ad problems seem to happen when the brand gets too focused on internal goals and forgets the customer is just trying to live their life. The business wants more clicks. The campaign needs more conversions. The budget has to perform. <\/p>\n\n\n\n

The team wants to prove the channel works. It makes sense, from a business standpoint, that all of this is absolutely fair. But on the other side, there\u2019s a person trying to check the weather, read an article, watch a video, compare prices, or take a five-minute break from work without being followed by some ad for something that they might not actually buy. In fact, they might try to just block your brand or mark it as spam or \u201cdo not recommend\u201d or whatever else here. <\/p>\n\n\n\n

Which is exactly why campaign planning can\u2019t just be about placement and budget. It has to include restraint, timing, frequency, creative variety, and basic human judgment. Actually, with this, you might even want to take a good look at managed services advertising<\/a> here too, since this can even be a good choice for brands that need campaigns to feel intentional instead of scattered, overly repetitive, or strangely aggressive (better in the long run too).<\/p>\n\n\n\n

Say Goodbye to Trust<\/h2>\n\n\n\n

Well, sometimes its immediately, sometimes it gets chipped away by tiny little annoyances that stack up. For example, something like an ad that feels too personal. A message that shows up too often, maybe a discount that feels fake because it\u2019s somehow always ending tonight (which was literally just mentioned above, and yes, this one happens all the time too). Oh, and maybe even a retargeting campaign that won\u2019t take a hint. So, from a distance, these ads don\u2019t seem like a big deal or anything, but when they\u2019re together, well, they start teaching customers something about the brand.<\/p>\n\n\n\n

They teach people that the brand is pushy or automated, or whatever other negative perception that’s out there, and that makes you look bad. Maybe the first impression was fine, but ten impressions now? Well, goodbye to that person being your customer.<\/p>\n\n\n\n

Better Ads Have Some Manners<\/h2>\n\n\n\n

So, it should feel like it has some awareness of the person see the ad you made. That means not overdoing the retargeting and all those other things that customers hate about those types of ads. Really, don\u2019t push it- maybe once or twice at most. Afterwards, you\u2019re most likely just a nuisance. <\/p>\n","protected":false},"excerpt":{"rendered":"

Someone looks at a pair of shoes one time. One time. 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