{"id":50655,"date":"2026-08-04T05:36:47","date_gmt":"2026-08-04T09:36:47","guid":{"rendered":"https:\/\/andysowards.com\/blog\/?p=50655"},"modified":"2026-08-04T05:37:07","modified_gmt":"2026-08-04T09:37:07","slug":"4-signs-your-brand-strategy-needs-a-refresh","status":"publish","type":"post","link":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/","title":{"rendered":"4 Signs Your Brand Strategy Needs a Refresh"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if you\u2019re still using the same old branding strategy you put together when you first launched, then there\u2019s a chance that your business is falling behind the times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, knowing when to invest in updating your brand strategy can be a challenge. In fact, one of the reasons why businesses fail to do so is because there\u2019s rarely one obvious telltale sign that it\u2019s necessary. It\u2019s more subtle than that \u2014 but given the impact it can have on your business, it\u2019s very much worth looking for them. We\u2019ve put together a list of some of the signs, so you know what to look for.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s Been a Few Years<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you <em>think<\/em> your branding is still on point, if it&#8217;s been 3 &#8211; 5 years, then it\u2019s probably worth revisiting and updating. That\u2019s about the upper limit for how much value you can get from branding, and by taking action early, you\u2019ll be able to get a head start on ensuring that your branding always stays relevant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note that some businesses in some sectors may need to update their branding sooner. For example, if they operate in a rapidly changing industry where even branding that\u2019s 1-2 years old can feel dated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You No Longer Know Your Audience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your branding should connect with your audience, but if you don\u2019t know who you\u2019re trying to target, then you\u2019ll essentially be guessing and hoping for the best.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses make the effort to understand their target audience when they first launch, but things change. If your customer base evolves, then your branding and marketing materials may no longer be aligned with their needs, wants, and expectations. Using <a href=\"https:\/\/jschmid.com\/customer-research-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer research<\/a> surveys can be an effective way to get a better understanding of your customers, ensuring that you can make marketing and branding strategies with current, relevant data. If it\u2019s been a year since you last updated your customer research, then now could be the time.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Performance Is Slowly Dwindling<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brands immediately notice when their marketing efforts fall off a cliff, yet they\u2019re not as attentive when they slowly roll down a hill. It\u2019s easy to find reasons why <a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2022\/12\/25\/how-to-measure-the-success-of-your-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing campaign performance<\/a> may not be as effective as it once was, but in many cases, it comes down to brand positioning. There\u2019s likely something that your customers just aren\u2019t hearing. If your campaigns have been steadily declining over the past months\/year, then that\u2019s a sign to work with a branding agency.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You\u2019re Falling Behind Your Competitors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, the most obvious sign that you need to <a href=\"https:\/\/andysowards.com\/blog\/2016\/brand-stand-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">update your branding<\/a> is seeing a competitor update theirs. If a competitor has undertaken a brand refresh that makes yours feel dated, then taking action as soon as possible is key. After all, even if your products or services are better, the sheer importance of branding means that your customers may move towards your competitor instead.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if you\u2019re still using the same<\/p>\n","protected":false},"author":1,"featured_media":50656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[627,109,111],"tags":[6738,5907,5891,10312,9348,9195,5689,5885,988,5800,115],"class_list":["post-50655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-marketing","tag-brand-marketing","tag-branding","tag-business","tag-business-brand","tag-business-branding","tag-business-marketing","tag-competitor","tag-design","tag-entrepreneur","tag-online-marketing","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Signs Your Brand Strategy Needs a Refresh<\/title>\n<meta name=\"description\" content=\"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Signs Your Brand Strategy Needs a Refresh\" \/>\n<meta property=\"og:description\" content=\"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T09:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T09:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/\"},\"author\":{\"name\":\"Andy Sowards\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\"},\"headline\":\"4 Signs Your Brand Strategy Needs a Refresh\",\"datePublished\":\"2026-08-04T09:36:47+00:00\",\"dateModified\":\"2026-08-04T09:37:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/\"},\"wordCount\":537,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/image-64.jpeg\",\"keywords\":[\"brand-marketing\",\"branding\",\"Business\",\"business-brand\",\"business-branding\",\"business-marketing\",\"competitor\",\"Design\",\"entrepreneur\",\"online-marketing\",\"tips\"],\"articleSection\":[\"Branding\",\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/\",\"name\":\"4 Signs Your Brand Strategy Needs a Refresh\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/image-64.jpeg\",\"datePublished\":\"2026-08-04T09:36:47+00:00\",\"dateModified\":\"2026-08-04T09:37:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\"},\"description\":\"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#primaryimage\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/image-64.jpeg\",\"contentUrl\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/assets\\\/image-64.jpeg\",\"width\":640,\"height\":427,\"caption\":\"Pexels - CC0 Licence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/2026\\\/4-signs-your-brand-strategy-needs-a-refresh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Signs Your Brand Strategy Needs a Refresh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/#\\\/schema\\\/person\\\/9e3197b37c1389a69a23f29ed4dc999d\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\\\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\\\/\\\/www.andysowards.com\"],\"url\":\"https:\\\/\\\/andysowards.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Signs Your Brand Strategy Needs a Refresh","description":"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/","og_locale":"en_US","og_type":"article","og_title":"4 Signs Your Brand Strategy Needs a Refresh","og_description":"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if","og_url":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2026-08-04T09:36:47+00:00","article_modified_time":"2026-08-04T09:37:07+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#article","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/"},"author":{"name":"Andy Sowards","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"headline":"4 Signs Your Brand Strategy Needs a Refresh","datePublished":"2026-08-04T09:36:47+00:00","dateModified":"2026-08-04T09:37:07+00:00","mainEntityOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/"},"wordCount":537,"commentCount":0,"image":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg","keywords":["brand-marketing","branding","Business","business-brand","business-branding","business-marketing","competitor","Design","entrepreneur","online-marketing","tips"],"articleSection":["Branding","Business","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/","url":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/","name":"4 Signs Your Brand Strategy Needs a Refresh","isPartOf":{"@id":"https:\/\/andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#primaryimage"},"image":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#primaryimage"},"thumbnailUrl":"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg","datePublished":"2026-08-04T09:36:47+00:00","dateModified":"2026-08-04T09:37:07+00:00","author":{"@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d"},"description":"Many businesses invest heavily in their branding strategy, but that doesn\u2019t mean that the job is done forever once it\u2019s launched. Things change, and if","breadcrumb":{"@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#primaryimage","url":"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg","contentUrl":"https:\/\/andysowards.com\/blog\/assets\/image-64.jpeg","width":640,"height":427,"caption":"Pexels - CC0 Licence"},{"@type":"BreadcrumbList","@id":"https:\/\/andysowards.com\/blog\/2026\/4-signs-your-brand-strategy-needs-a-refresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Signs Your Brand Strategy Needs a Refresh"}]},{"@type":"WebSite","@id":"https:\/\/andysowards.com\/blog\/#website","url":"https:\/\/andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/andysowards.com\/blog\/#\/schema\/person\/9e3197b37c1389a69a23f29ed4dc999d","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2505c3eff66b791c5d294a1459772e38487496aebe3f766f8813bed90b98f1ec?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/50655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=50655"}],"version-history":[{"count":1,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/50655\/revisions"}],"predecessor-version":[{"id":50657,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/50655\/revisions\/50657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media\/50656"}],"wp:attachment":[{"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=50655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=50655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=50655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}