There are several different factors that go into producing a blog post which is high quality and is going to help with your search engine rankings. There was a time when the Internet was full of keyword stuffed content, some of which told the reader very little. If you want your content to rank highly with Google it’s no longer good enough to produce content like this.
Writing blog posts can be time consuming, so it’s important that you get a good return on this investment of time. You need to make sure that the content you produce has the best chance of being found by people. This is why you need to aim for good search engine rankings. Let’s take a look at what you should think about when you are producing a blog post.
Quality comes first
The Nine Ingredients That Make Great Content
Ever since Google Panda first came on the scene quality has been a major factor in the Google algorithm. The most important thing about creating a blog post is that it’s of a high standard. The post needs to be original and informative; it needs to actually tell people something.
You also need to make sure that the blog post is easily readable. It’s important to use headings and subheadings and to split the text into logical paragraphs. This does not just make it easier for people to read the content, it also makes it easier for Google to determine the theme of the blog post; this helps to boost your rankings.
The importance of keyword research
Although you should not stuff your blog with keywords it’s still important to include them. Do not forget that the Internet is full of content that may have a similar theme to yours. It’s important to make sure you choose keywords that are going to get you the best rankings. This may mean that you have to move away from the more generic keywords.
Keyword research: a key element of SEO & content marketing
You should aim for around 5% keyword density which means that in an average 500 word blog post the chosen keywords would appear five times. It’s important that your blog posts are at least 400 words long and you should normally try and limit length to between 700 and 800 words, although this can depend on the subject of the post.
Why you should use links
Using high quality links to reputable supporting sources can help you improve your ranking with Google. This is all part of providing a high level of information for the reader. It’s also a good idea to create internal links to previous blog posts you have written. This helps to engage people who read your blog posts. It also helps Google to crawl your site and create a better site map.
How Outbound Link Improves Your Blog Authority & Ranking
All of this should form part of your content marketing strategy. In a competitive online environment this strategy is hugely important. You may want to enlist the services of an SEO professional to make sure you get it right.
If you are creating a blog post it’s important to remember that your main consideration should be quality of content and writing. You need to then add keywords and links were appropriate and as an enhancement to the content.