Business

Forget Leads, Leverage Existing Customers

Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify

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Blogging, Business

7 Fatal Mistakes that Businesses Make with their Blog

There was a time ”” we’re talking more than a decade ago ”” when business blogs were the exception rather than the norm. In fact, like Facebook, Twitter and other

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Business

3 Mistakes that Can Ruin Your Business’s Reputation

If you’re a fan of early ”˜80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners should care a

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Branding

Establishing Your Brand in the Online Marketplace

A decade or so ago, starting up your own small business would generally entail renting out a commercial space and providing products and services to customers on a face to

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Business, Marketing

If You Don’t Have a Website, Do You Even Exist?

Are you wondering if you really need to have your own website? The answer is yes. The world is so interlaced with online presence that you and your business can

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Business, Marketing

Four Ways To Get Smart With Your Marketing Plan

Creating a marketing plan for your small business is one of the most important tasks for any entrepreneur. Trying to reach new audiences, turn casual customers into loyal advocates, spread

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