If there’s one thing that’s clear about today’s customer it’s that they enjoy actively engaging with and even helping to create the marketing they consume, not passively lapping it up.
Go Mobile or Go Home: Why Your 2013 Marketing Plan Must Include Mobile
Mobile isn’t just an exciting idea with a lot of potential anymore; it’s a powerful marketing platform for potentially every business. Here’s why you should have a marketing plan which
Elevate Your Understanding of B2B Usability: Five Easy Tips
Driving visitors to a B2B website is not an easy task and several B2B marketers spend tons of money on promoting their websites. Some use traditional marketing tactics for promotion,
How Behavioral Targeting Works with eCommerce
Behavioral targeting should sound familiar if you have been an avid eCommerce trend follower for some time. But, What exactly it is? Let’s just say, marketing strategy has taken an
Top Six Tips To Compose The Perfect Tweet
Here are six tips to compose the perfect tweet: Keep it short and sweet. Twitter only allows for 280 characters per tweet, so you need to make every word count. Get
Why Small Businesses Should Love Valentine’s Day
Valentine’s Day is approaching, which may mean more to your small business than you realize. Last year, consumers who celebrated the holiday spent $126.03 on average per person, up from
Why Small Businesses Need to Integrate Marketing Campaigns
Perhaps the quintessential difference between sales and marketing is that a salesperson sells a product, whereas a marketer sells a brand. The marketer puts the company’s image, its promise and
Best QR Code Reader Apps
The mobile phone industry has advanced in technology and its features throughout the years. You can now buy any kind of smartphone and you will be able to utilize them