One of the hardest things about keeping a business alive and thriving is making sure that nobody gets bored. This means keeping your team energized and happy. It means doing
Perceptions of Color in Branding
Color plays an essential role in how we perceive a company or a brand. When you think of the golden arches from McDonalds, what feelings first come to mind? Now
Picking the Perfect Colors for Your Brand
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in
How To Stand Out In Online Retail Space
2015 is expected to be a busy and fruitful year for all retailers. According to a report, U.S. eCommerce sales will grow to $279 billion in 2015. Increased use of
Retailer Creates Paper Doll Party To Promote Clothing Range
Tesco, the largest supermarket retailer in the UK, worked with digital printing partner, Elanders UK, to provide a campaign which would promote their in store clothing range, Florence and Fred.
A Trio of Social Media Tactics that Can Make a Real Difference
If you feel like every small business owner on the planet has at least one social media page, you would (almost) be correct. Over 80 percent of small and medium
Go Big with Your Online Presence
Approximately 27 percent of small businesses report they don’t use any social media at all, according to a National Small Business Association study. Meanwhile, 40 percent of social media users